Filcro Media StaffingFilcro Media Staffing Broadasting Executive Search Services Offered and Media Management Consulting Firms for Broadcasting Firms by Filcro Media Staffing Tony FilsonFilcro Media Staffing
Filcro Media Staffing Media And Broadcasting Executive Search

Filcro Media Staffing reporting to the TV Network CEO


Madia and Broadcast Engineering Executive Search Media  Technology
The Home Shopping Network - HSN, Inc. (Nasdaq: HSNI) is a $3 billion interactive multi-channel retailer with strong direct-to-consumer expertise and operates two business segments, HSN and Cornerstone. HSNi offers an innovative, differentiated retail experience on TV, online, via mobile, in catalogs, and in brick and mortar stores. HSN delivers a curated assortment of exclusive products and top brand names, and broadcasts live 24 hours a day, seven days a week, 364 days a year, reaching approximately 96 million homes. is a top 10 most trafficked e-commerce site that creates a unique experience by leveraging content, community and commerce. In addition, HSN is an industry leader in transactional innovation, offering services such as HSN Shop by Remote®, the only service of its kind in the U.S.; mobile applications, including HSN apps for iPad®, iPhone®, Android™; and HSN on Demand®. Cornerstone is comprised of leading home and apparel lifestyle brands, including Ballard Designs, Frontgate, and Garnet Hill. Cornerstone operates eight separate e-commerce sites, distributes more than 300 million catalogs annually, and has 11 retail and outlet stores.


Chief Engineer
St. Petersburg, FL - USA.

Client Situation

The Network CEO was seeking a honed TV engineering executive to assume the role of Chief Engineer.   Based on the advanced technology build-out, cross-platform dissemination and technological  leadership continuity required it was essential that the  Network identify a Chief Engineer capable of formulating, executing and bringing to fruition the Network’s current and future media and broadcasting technology needs. 

Industry and Sector inclusion for Universe Compilation

  • Broadcast Television - Networks, Station Groups & Stations
  • Cable Television Networks
  • MSO - Multi-System Operators
  • Technology and Media Conglomerates
  • Technology Vendors to the Broadcasting Industry


Filcro Media Staffing proceeded to Identify Chief Engineers, Vice Presidents of Technology and Directors of Broadcast Engineering and Operations from the surrounding geographics and move outwards.

Based on Filcro Media Staffing’s experience with similar broadcast engineering executive searches it was apparent through O&D charting compiled internally that there was a rich pool of candidates in the Miami, Atlanta, DC/MD/VA, New York and New Jersey markets enabling identification, recruitment and attraction from the primary East Coast targets.

With OTA, Satellite, MSO and Online all being of relevance it was essential that cross-platform, multi-cast be part of this engineering executive's experience.


Many affiliate relationships were contingent upon the Networks NOC implementing new standards for CODEC development.  The varied platforms required different modalities and project management skills with internal clients, cross functional teams, vendors and affiliates would be essential.

As the Network built and implemented this new technology it would require a technology executive who could speak on behalf of the Network to the broadcasting industry, vendors and attract IT and broadcasting engineering personnel as needed.  Mentoring skills were very important so a proper succession plan could be implemented from the onset of this technology initiative.

Based of the Network's culture this TV Network Chief Engineer would have to exhibit strong soft and hard skills to work with dynamic TV executives.  There was no technology cocoon and this TV technology executive would be implementing business goals and monetization through technology needs that were not being conveyed by technologists but creative TV executives. 

The ability of this Chief Engineer to report into a technology savvy CEO with media technological vision for monetization on business and creative levels was extremely fortunate for everyone.

Successful Chief Engineer Identified, Recruited, Attracted and Relocated

A resourceful, innovative professional technologist with over 20 years of TV Broadcast Engineering and Operations Management experience within both domestic and international TV arenas that included 12 years executive level experience at a multi-billion dollar interactive multi-channel network with 27 owned and operated TV stations. He held P&L responsibilities with expertise in initiating projects and programs that boost efficiency, productivity and sales revenue through state-of-the-art technologies.  He was a hands-on Broadcast Manager with proven skills in analysis, coordination, conceptualization, negotiation, budgeting, building, and improvement of operations through policies that promote creative thinking, new avenues of business for the company, superior customer service, and a positive result for the corporate bottom line.

He managed all technical aspects of a TV station function including engineering, operations, IT, post production, distribution, recruitment, hiring and training of staff, budgeting, P&L, scheduling work and activities, establishing policies and procedures, performance evaluation and motivation of employees.

As a sincere technologist he researched the latest technologies and best practices to develop an 18-month proactive plan to transition a network to High Definition broadcasting across multiple media platforms as a multiplex.  He succeeded a 20-month plan in 13-months and $1M under budget.

Efficiency, productivity and profitability were all synonymous with his name. At one point in his career he lead the design and rebuilding of over 27 television stations in different markets, within many different parts of the country. He identified needed technologies and successfully created state-of-the-art tech facilities and studios.  His work always increased consumer viewership, product sales and revenue dollars for the company.

This technology executive knew how to monetize technology through sound planning and project management in collaboration with or directed by business and creative executives who “did not speak technology”.

He also reduced operating expenses by coordinating the movement of post-production services from outside vendors, in-house.  Managed all aspects of the movement to internal needs achieving  annual savings that were equal to the current technology vendor budget.

His financial reporting skills were strong and allowed for a multitude of large budgets to be adjusted and vendor contracts to be renegotiated as substantial savings to the Network.

Internationally he was noted as leading a legal, technical and facilities negotiation team for acquisition of broadcast carriage in Puerto Rico, Mexico and Germany. He Successfully launched Hispanic and European Cable Networks with the same efficacy as domestic TV Networks, TV Station Groups and Individual TV Stations.

The Chief Engineer was successfully attracted and relocated to St. Petersburg, FL.

He has exhibited the technological and business leadership skills desired by the CEO and created a technology environment that is highly respected by the media and broadcasting communities.  It is noted as one of the most profitable and well run domestic and international broadcast, engineering and operations environments in television broadcasting.

It was a pleasure reporting to the Network CEO who was so instrumental in continuing to lead one of the World's most recognized brands in broadcasting and merchandising.

Tony Filson functioned as Officer in Charge of this search. Employers

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Specialized Broadcast Engineering Media Recruitment for the Media and Broadcasting Industries Since 1985

Media and broadcasting executive search firms across multiple media platforms. Tony Filson Officer in Charge of Search Filcro Media Staffing - 1985 - 2016 All Rights Reserved. http://www.ExecutiveSearch.TV  Filcro Media Staffing, Inc.