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Filcro Media Staffing Media And Broadcasting Executive Search

Filcro Media Staffing
Review of a CRO Executive Search

Music TV, Radio, OEM, DOOH, OTT, OTA, OD and Music Merchandising
Music Networks, Music Production, Music Licensing and Music Publishing
Music Entertainment Broadcasting - Multiplex, Multicast, Cross Platform 

  Media CRO Executive Search and CRO Recruiters for the Media Industry
    Global CRO
    Chief Revenue Officer
    Music Media & Broadcast Entertainment

Based New York, NY - USA
Executive Search Firm  Filcro Media Staffing
Officer in Charge of Search  Tony Filson reporting to the CEO and Investment Bankers
Client  U.S. media company acquiring multinational music media and music entertainment assets

Search  Chief Revenue Officer (CRO) - Global Markets

Client Situation

Recognizing opportunities for music related content and merchandising this media holding company was formed to acquire assets related to:

  • Music Production
  • Music Publishing
  • Music Artist Relations
  • Music Video Production
  • Music Entertainment Broadcasting Across Multiple Platforms
  • Music Dissemination: TV: OTA, OTT, Cable/MSO, Satellite, Mobile, DOOH, Online, OD, OEM & Publishing Partners

The goal was to combine content and digital platform dissemination across all music genres to provide alternative assimilation that coincided with the firm’s proprietary technology and intellectual property.  CAPEX was to be kept to a minimum by not utilizing traditional BO&E, affiliate distribution and music publishing agreements.   OPEX was to be minimized through proprietary technology that could consolidate costs for multichannel, multiplex, multiplatform broadcast, traffic, inventory, client services and planning for traditional and programmatic modalities.


Executive Search Committee Member(s) Industry and Sector inclusion

  • Investment Banking and a Private Placement Firm
  • Cable Net, MSO, Broadcast TV & OTT
  • Broadcast & Digital Radio
  • Technology
  • Music Publishing
  • OEM, Mobile & Broadband

The CEO identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search to identify the new CRO.

Filcro Media Staffing is Retained

Music Chief Reveue Officer - Filcro Media Staffing Executive Search Case History  Search Conducted by Tony Filson CRO  Media RecruitersThe Filcro Media Staffing Officer in Charge of Search, The client CEO and a Managing Director of the investment bank met in New York to discuss current media holdings and those being acquired.   Filcro Media Staffing was engaged to identify the new CRO and to staff all front and back office for sales in New York, Los Angeles, Chicago and Miami.

Once domestic markets were staffed, the firm’s plan was to identify XVP level personnel for the U.K. ; EU ; Asia ; LATAM and MENA and forge partnerships with entities capable of monetizing the music content internationally as the CEO worked on IP, licensing and permissions for their music and music video libraries OCONUS.

The Music Media Network’s Channels (100+) would launch at a cadence dictated by music publishing rights, video library acquisitions and monetization of OTA, OTT, OEM, Mobile, MSO, Telecom, Cable Net and Digital Ad Net partners.  Facilitated by proprietary technology that merges cross-platform assimilation and dissemination of music entertainment as multicast multiplex, multichannel offerings, this CRO would be creating new markets and revenue streams.

Some of the challenges facing the new Chief Revenue Officer

  • Guidance during the acquisition of media assets for ROI
  • The merging and transformation of the acquired companies and their technologies as revenue drivers.
  • Establishing channels and modalities that utilize the companies proprietary technology to benefit B2B, B2C and C2C monetization.
  • Setting new standards for sales planning, digital networks, ad agency and affiliate relationships in a multinational digital, OEM and on-air sales organization.
  • Review and identify key personnel with the ability to work with totally new broadcast offerings that outperform all current consumer and OEM forms of music assimilation across 10 media platforms.  
  • Establish direct client, ad agency, programmatic, digital ad net, affiliate, digital publisher, venue and white labeling revenue.


Based on Filcro Media Staffing’s exposure to OTA TV, OTT, DOOH, Mobile, Music, Broadcast Technologies and Music Media Merchandising is was determined that the proper CRO to monetize the organization would ideally come from one of five domestic and three international media companies to meet the board's business and revenue goals.

With assurances from the CEO that the search could be conducted by market-driven factors, three of the eight candidates identified were deemed appropriate and ultimately the merger of another media company facilitated the ability to attract a CRO at the cadence required for an upfront season launch and multiplex roll-out across eight to ten media platforms of 100+ music channels.

Successful CRO Recruited by Filcro Media Staffing

This emerging and unique entity formally launched with immediate monetization as a true multiplatform, multicast, digital and on-air multiplex under the guidance of this highly skilled CRO.  Coming from a multi-billion dollar broadcasting, music and entertainment conglomerate, the firm is very well positioned within the industry and engaging consumers at a noted cadence.

The CRO's experience with one the world's most noted music cable nets and extensive digital media sales leadership were ideal for the company based on their music rights agreements going forward.

The CRO was deemed so effective by the board and their equity partners that the CRO has been promoted to CEO.  This was a position previously held by one of the founding partners. The organization, now sales centric experienced over 200% growth during the first year of his leadership.  The company as of this case history is poised for an M&A transaction.  This search was a true testament to how a single change agent can determine the success of a company, we look forward to following their continued growth as their domestic and international music rights are renegotiated across their multiplatform, multichannel, multiplex.  

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Cable TV & MSO

Broadcast TV

Radio & Music


Multicast & OEM



Advertising Sales

Affiliate Sales

Broadcast Operations

Business Affairs


Closed Captioning

Corp Communications

Creative Services






Human Resources









Post Production

Program Practices


Real Estate


Sales TV & Digital

Sales Planning



Talent Payment



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Additional Case Histories: 

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Media and broadcasting executive search firms across multiple media platforms. Tony Filson Officer in Charge of Search Filcro Media Staffing - 1985 - 2016 All Rights Reserved. http://www.ExecutiveSearch.TV  Filcro Media Staffing, Inc.