TV, Radio, OEM, OOH, OD and Merchandising
Music Networks, Production, Licensing and Publishing

   Global CRO - Chief Revenue Officer

Based: New York, NY - USA

FMS OIC: Tony Filson reporting to CEO and Investment Bankers

Client: A U.S. based holding company formed to acquire multinational music media assets.

Search: Chief Revenue Officer (CRO)

Client Situation: Recognizing opportunities for music related content and merchandising this media holding company was formed to acquire under performing assets.

The goal is to combine content and platforms across all music genres to provide alternative assimilation that coincides with the firm’s proprietary technology.     

Executive Search Committee Member(s) Industry and Sector inclusion:

• Investment Banking
• Cable & Broadcast TV
• Broadcast & Digital Radio
• Technology
• Music Publishing
• Mobile and Broadband

The CEO identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search to identify the new CRO.

FMS was retained.

The FMS Officer in Charge of Search, The client CEO and a Managing Director of the investment bank met in New York to discuss current media holdings and those being acquired.

Filcro Media Staffing was engaged to identify the new CRO and to staff all front and back office in New York, Los Angeles, Chicago and Miami.  Once the domestic markets were staffed, the firm was instructed to identify XVP level personnel OCUNUS for the U.K. ; EU ; Asia ; South America and The Middle East / North Africa.

The Music Media Networks will launch at a cadence dictated by acquisitions and monitization infrastructure facilitated by new technology that merges cross-platform assimilation.  

Some of the challenges facing the new Chief Revenue Officer:

• Guidance during the acquisition of media assets.
• The merging and transformation of the acquired companies and their technologies as revenue drivers.
• Establishing channels and modalities that utilize the companies proprietary technology
• Setting new standards for sales planning, digital networks, ad agency and affiliate relationships in a multinational sales organization.
• Identify key personnel with the ability to work with totally new offerings that undercut all current forms of music assimilation across 10 media platforms.

Solution:    Based on Filcro Media Staffing exposure to TV, Music, Technology and Media Merchandising is was determined that only (5) five executives generating billions of dollars in the United States were qualified for this position.  With assurances from the CEO that the search could be conducted by market driven factors, (3) three of the (5) five were deemed appropriate and ultimately the merger of another media company facilitated the ability to attract our ideal if we could work quickly.  

Successful candidate identified: This emerging and unique entity will formally launch  in 2013 under the guidance of a highly skilled CRO responsible for generating many billions of dollars of revenue in the past .

Mobile Cable TV & MSO Broadcast TV Radio & Music Online Multicast & OEM DOOH

    Filcro Media Staffing, 1985 - 2012 All Rights Reserved

• Additional Case Histories: http://www.executivesearch.tv/html/case_histories.html 
• This Music CRO Case History :  http://www.executivesearch.tv/html/cro.html
• Search Roster of this OIC: www.filcro.com/Tony-Filson/
• Media Sales Recruitment Case Histories: http://www.executivesearch.tv/html/media_sales_recruiters.html

International media and broadcasting executive search firms across multiple media platforms. Tony Filson Officer in Charge of Search Filcro Media Staffing International - Copyright 1985 - 2012 All Rights Reserved. http://www.ExecutiveSearch.TV  Filcro Media Staffing, Inc.