Filcro Media Staffing recruits media technology executives to monetize and operate a broad spectrum of integrated media technology goods and services.
Recruiting for broadcasters across eight media platforms Filcro Media Staffing recruits media technology executives capable of monetizing and operating essential business, technical and creative technology applications and services to the media, entertainment and telecommunications industries.
From TV networks to motion picture studios, online broadcasters, radio networks, mobile & telecom, advertising agencies, OEM’s and others, Filcro Media Staffing is a respected and proven recruitment resource devoted to the media industry. Production and post workflow, transmission (BO&E), content management (CMS), engineering, SAN/WAN/LAN, all IT platform integration, sales operations, traffic, inventory and even planning are all areas relevant to Filcro Media Staffing’s recruitment experience and some of the the most active areas in the media technology recruitment group.
Filcro Media Staffing will recruit an entire national technology organization for New York, Los Angeles, Chicago, Atlanta or Miami or a single key technology executive as a change agent in any media market in the United States, Canada, South America, The Middle East, Europe or Asia. Employer's Page to Discuss a Search Assignment
Since 1985 Filcro Media Staffing has consistently maintained a proactive media technology knowledge base for the firm’s clients. From a technological and legislative perspective, Filcro Media Staffing understands media technologies and their applications within context of the diverse media communities the firm services and recruits for globally.
Platforms Recruited For
OTA, OTT, Cable, MSO, Satellite, Broadband, Mobile, OEM, DOOH, Radio / Digital Radio, Venue
Business, Technical & Creative Applications Recruited For
Workflow, Transmission, Production, Post-Production, Operations, Engineering, Sales, Sales Planning, Traffic, Inventory, Content Management, Antenna, Power, HVAC, Platform Integration, Cloud SAN/WAN/LAN, Sales Automation, On Demand Services and more.
Filcro Media Staffing MediaTechnology Recruiters A Specialized Media Technology Executive Search Firm
Broadcast Operations, IT & Advanced Media Technologies recruitment for specific business, technical and creative application goals relevant to media, telecommunications, broadcasting and the entertainment industries.
From Media Broadcast Distribution, Production and Post Operations, Workflow, Sales Operations, Facilities, Engineering and Emerging Technologies and all their associates IT needs. Filcro Media Staffing identifies specialized media and broadcasting technology executives with broad strategic, operational, distribution, production, engineering, sales, programming and maintenance responsibilities from a software and hardware management perspective.
Broadcast Operations and Engineering (BOE), Broadcast Operations Canters (BOC),Network Operations Centers (NOC) , Television Operating Centers (TOC), Electronic News Gathering (ENG), Video On Demand (VOD), Content Management Systems (CMS), Communications Security (COMSEC), High Definition (HDX), 3D, Holographic Conversion (HC) , Digital Radio (DR), In Band On Channel (IBOC), All TV & Radio Subcarrier, Broadcast Robotics and Automated Production (BRAP), Set Top Box (STB), Workflow Automation, Multiplatform Automated Delivery, Library & Storage, MPEG(x) All Compression, Multiplex Distribution, Encoding, (OEM) Integration, CODEC Development, Broadcast Mechanical & Facilities Engineering, Broadcast HVAC, Telecom & MSO Network Integration and all VoP, RTP, VOFR, ATM, BPL, and VTOA.
The media technology listed above is a sampling of specialized broadcasting, MSO, OEM and Telecom technology nomenclature relevant to the recruitment and executive search practices of Filcro Media Staffing. This diverse technology subject matter reflects the scope and granular practical understanding that Filcro Media Staffing utilizes to recruit media technology executives. Media and Communications companies seeking talented media technology leaders for single platform or multinational multicast multiplex multiplatform entities are Filcro Media Staffing’s technology clients.
All terrestrial, RF, cable, fiber, satellite, wireless, mobile, energy, acoustic and digital platforms are supported for dissemination and assimilation.
With the growing influence of IT facilitating the efficacy of convergence; telecommunications and broadcasting interests experience similar benefits from implementing change management and succession planning through our identification. Filcro Media Staffing as a media broadcasting executive search firm understands media technology and media technology people from a tactical and strategic perspective.
Filcro Media Staffing has broad strategic and granular IT and engineering recruitment acumen specific to a evolving media industry. From actual code for custom programming and systems environments that develop their own solutions for every facet of the broadcasting industry to distribution and sales operational initiatives, Filcro Media Staffing offers highly specialized technology recruitment. Traffic, broadcast operations, inventory, production, post production, library management, sales, sales operations infrastructure, distribution, integration, research analytics, NOC automation, satellite control systems, CODEC development for in-house and or off the shelf box development are all areas relevant to Filcro Media Staffing’s clients and specific to the firm’s recruitment proficiency on tactical and strategic levels.
Filcro Media Staffing is a global executive search firm and our client’s utilize our global recruitment experience to attract talent from the primary technology centers all over the world. Our capacity to identify, recruit and attract technology talent in not limited by geographic boundaries. Some areas of exposure for the firm:
Filcro Media Staffing maintains up to date information from organizations like SONY, Panasonic, GE, Harris, Scientific Atlanta, Lucent, Cisco, SUN, HP, Microsoft, Oracle, INVISION, TRW, Pioneer, JVC, Grass Valley, Philips, Motorola / GI and others to establish our own internal guidelines for hard skill sets for each technical search. When the firm identifies and recruits a CIO, CTO, Senior Vice President of Network Broadcast Operations or a Director of Network Distribution and New Technology for a Multi-Plex, single network or their integrated x.0 compliant web properties, Filcro Media Staffing assures that that individual's skills and business capabilities are everything they should be now and going forward.
Every search in this practice group is conducted by an Officer in Charge of Search (OIC) with a minimum of 15 years of technical recruitment experience who is also a former Satellite, IT, MSO, TV Network, or technology recruitment executive with extensive industry knowledge related to a client’s needs. Theoretical and practical knowledge of current and future MSO / network distribution, fiber, digital, production/post, mobile, OEM, satellite and RF technologies facilitates rapid and accurate identification of talented technical employees in every media market in the United States or OCUNUS. The firm stays up to date with legislative and technical FCC mandates for spectrum license allocations including wireless for private/public applications, digital sub carriers and emerging technologies. COMSEC and INFOSEC searches are assigned to the appropriate search executive based on the nature of the organization.
From initial build-out to recovery to security to operations to integrating platforms for monetization with digital properties and accommodating technological growth, Filcro Media Staffing is the most comprehensive broadcasting and media executive search firm CONUS or OCONUS to identify and secure proven media information technology and engineering leadership. For CTO / CIO level searches please view all our case histories.
Programming executive searches for all operational, engineering and application development recruitment include but are not limited to: SAP, ASP/ASP.net, VB/VB.net, .NET, Perl, Linux, C++, Oracle, UNIX, SAS, Java/J2EE, SQL Server. Please note that Filcro Media Staffing only recruits programmers with related media, broadcasting, telecommunications and entertainment experience. Also visit our specialized “Media Technology Sales Group”.
Broadcasting Executive Search Filcro Media Staffing - Media Technology Search Group
Broadcasting Cable Television Network(s)
Director Global Distribution
Engineering & New Technology
A Multiplex Channel Environment, Executive Search Case History by Filcro Media Staffing
New York - USA based FMS OIC reporting to Human Resources, New York - USA
Cable broadcasting environment of one of the World’s largest media and entertainment conglomerates with global and domestic terrestrial distribution. This Multiplex is considered the World’s eminent technological and premium programming provider in the industry with unsurpassed MSO penetration. These 14 networks (as of search initiation) enjoy international market dominance and are SUB not advertising driven. This New York City based national executive search was “strategic” to assure the Network’s continued global dominance with regard to broadcasting distribution and advanced operational information technology.
Director TV Network Distribution – Director Engineering and New Technology (DENT)
The Vice President of Network Technology Distribution (VPNTD) was referred to Filcro Media Staffing from corporate human resources. The VPNTD had searched for over six months through other executive search firms and was unable to identify an appropriate Director. Filcro Media Staffing was called in when the situation had became critical for the Network(s) distribution.
With synthesizing technology through the entire global distribution chain form NOC to Affiliate(s) being of timely and paramount importance based on set-top-box (STB) and new CODEC roll-out issues, the client required aggressive and media focused recruitment.
A hard deadline precluded utilizing previous modes of recruitment. The skill sets specific to global broadcast distribution required on many levels existed in very few environments and there was virtually no success prior to Filcro Media Staffing being retained. Other search firms from inside and outside of New York did not produce results. Due to the nature of the search The Officer in Charge of Search (OIC) requested at Filcro Media Staffing was Tony Filson (TF) who was asked to expedite the search.
It was the consensus of FMS-TF that a national search was not required based on TF’s knowledge of succession planning issues at two “ideal environments” to draw from that were located in New York City. However, all national candidates sourced with proper skill sets were presented by FMS to assure success if the “ideals” could not be attracted from within New York City based on a perceived compensation issue.
Executive Search Members Industry and Sector inclusion:
Cable Television Network(s)
Multisystem Operators (MSO’s)
The Major Broadcast Television Networks
Super Stations / Regional Station Groups
Broadcast Industry Technology (IT) Consulting
Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search to identify the ideal executive.
FMS was engaged.
FMS OIC TF and FMS DNR MP spent time in person at the client’s New York City Executive Offices with Human Resources from the onset. FMS was familiar with the culture from a creative perspective and TF from a technological perspective. Human Resources gave detailed guidance that was formulated in conjunction with the VPNTD to determine the soft and hard skills.The departments culture were equally as important and presented challenges if the autonomy capacity of the new Director was lacking. A search document was quickly established and the client’s “ideal” was apparent to FMS from the onset. Filcro Media Staffing’s broadcasting focus and experience with similar technical network searches and desired skill sets was utilized immediately to set a positive course of action.
FMS was provided with an overview of all Network technical (IT) and (BO&E) operational facilities for terrestrial distribution. Based on the fact that this was a “multiplex” environment and few other competitors enjoyed their “current” technological superiority, a flexible compensation structure was understood that could be market driven to attract and ideal without running into parity issues within the same department. FMS evaluated all distribution facilities as they relate(d) to the new DENT and affiliate issues to include security, budget, current and future CODEC development and vendor considerations for STB, OD, Mobile and Wireless. The reporting line was not an issue as the position was strategic and required calling upon existing staff, departments and affiliates to work in synergy with the DENT to implement all “New Technology” and “Change Management”. This executive would have unusual autonomy based on their technological acumen. This level of strategic autonomy is normally afforded to a VP of Technology in the client's competitors and we were recruiting a Director.
The Network's objectives with regard to domestic and international Cable TV, DBS, HITS,OD, broadband, etc. were timely and to assure proper deployment and continuity of service we needed to identify an executive who could evaluate new distribution technologies and make recommendations based on past BO&E experiences.
The VPNTD was very “hands-off” during the identification phase and let FMS function with unusual autonomy during universe compilation and tiering letting Human Resources play a more active role to facilitate attraction based on FMS-TF’s recommendations.
Due to the Network(s) being six months behind schedule prior to engaging FMS the firm gave FMS unusual latitude to facilitate very aggressive sourcing, identification and tiering.
Some of the biggest challenges facing the new (DNS) were:
Strategic Implementation on a Network and Global Affiliate Level
Continuity During New Distribution Technology Implementation
New Business Development
Representing the Network to the Industry to “push” Network’s Point of View
Domestic and International PPV / OD and New Business Development Support
Maintain Network Technology Leadership in the Broadcasting Industry
Gaining Internal and External Consensus with Regard to Vendors and Affiliates
Cross platform multicast for the entire family of muliplex Networks
FMS proceeded to Identify a “best of class” technology executive from a major U.S. television network that shared facilities and resources with its parent company that also contained a “multiplex” environment for its substantial cable TV Network holdings. There was no doubt that very few technology executives on the Director’s level existed in the United States with the “perfect” experience or knowledge. An additional technology executive was identified in Hong Kong but the cost of relocation was prohibitive and our ideal was the New York candidate. The Asia based candidate with equal acumen and experience was second tiered.
Through the identification, recruitment and screening process the executives sourced were so specialized and their environments so specific based on “technology”, that the only logical criterion for precluding executives had to be based on strategic limitations as opposed to tactical. What differentiated these strategic executives, and was seen as a solution for the client, was a “perfect” hard and soft skill mix that others had overlooked. Access to O&D charting and awareness of technological capabilities and vendor relationships of the targeted companies was essential here.
The “Peter Principle” could not come into play for this executive looking at a 5-10 year plan based on technology and succession planning. There would “always” be something new to learn and teach others internal and external to the organization. The ecology of this executive had to match the ecology of the client technology being rolled out for implementation and the development of new systems in BETA. Noted as one of the most advanced technology environment in the industry, the new executive would have to present as a someone who loved and respected technology well beyond the norm.
The distribution and IT issues with vendors and affiliates required an executive who could function as a facilitator, advocate and catalyst for new technology initiatives to drive revenue on the PPV and OD side. The engineering, soft skills and new business development implementation required a very well balanced executive who could advocate for the firm to vendors and the broadcasting community as a whole.
The affiliates were so fragmented from a technological perspective that the new executive had to play a role that allowed vendors into each affiliate to rollout new technology that enhanced distribution and new business initiatives by corporate mandates that could ultimately benefit OD / PPV & proprietary revenue streams that were previously not monetized.
Specific technology and broadcast IT vendors can be very challenging to work with and required was a person who was current on cutting edge broadcast software and hardware issues who could speak with a vendor, affiliate and the industry as a whole to “leverage the Network(s)” in such a way that a “new standard” could be implemented to cause “others” to financially take technology initiatives that would ultimately benefit the Network.
Effectiveness through transparent persuasion based on technological and business acumen would be essential.
Successful candidate identified
A Director of Distribution Technology from a Major TV Network.
This executive had an intimate knowledge of every tactical and strategic aspect of the position. It was apparent to everyone involved in the search that this was a “high potential” person who could facilitate the future of Network Technology for our client. However, the unusual cultural fit was also excellent. He was able to assimilate easily into the new organization and bring with him numerous global industry contacts and followings that immediately benefited the Network. His broadcast IT and Engineering acumen were equal to his skills in quickly gaining internal and external consensus of those he collaborated with.
The new executive having extensive engineering experience was also an accomplished business executive who would be able to implement the Network’s “New Business Revenue Streams” through successful enhanced implementation of OD / PPV and proprietary projects that would be facilitated through increased affiliate technology adaptation and new CODEC development. His ability to facilitate monetization through technology was proven.
This executive was so familiar with the “broadcasting community” as a whole that he was also a fit to “Chair” appropriate groups that would benefit the Network’s attempt to set a new standard for distribution technology on a terrestrial level.
This executive’s strength was developed from a very hands-on but not micromanagement approach in his previous environment. His thought provoking demeanor that made others feel at ease as opposed to being under pressure, was very refreshing. He had an unusual ability to make others feel as if they had found the solution, even if he had to step in to put out the fire himself. This strong soft skill set in a “technology environment” facilitates a more collaborative process when he is involved and everyone seems to be more productive with his “positive reinforcement”. His technology acumen is so astute that in his previous environment vendors looked to him for leadership when rolling out new products. His exceptional soft-skill sets were “ideal” based on mentoring required across multiple business lines internal and external to the Network’s technology environments.
This executive scored very high on our “Harvard Profile” and scenario probes we utilized. The balance of hard and soft skills was apparent and confirmed in person and on paper.
With this executive coming out of a major competitor of our client company, Human Resources was very helpful in attracting their “ideal” though creative incentives that avoided any parity issues.
The cultural fit of the new executive placed HR at ease when it came time to use the financial tools they had set aside from the beginning to attract their “ideal”. Since this executive was identified in the same city, there was no need for relocation.
The executive experienced a smooth transition to the new Network and is performing exceptionally well on all levels. He has become a vital and respected member of the company and he is looked at as a leader of technology and new business development in the global broadcasting community. He has also been promoted in advance of the client’s initial succession plan.
Filcro Media Staffing, All rights reserved, 1985 - 2015 Filcro Media Staffing - National and International Media and Broadcasting Executive Search Firms - Selected Case Histories - Media Technology Search Firms
The executive search committee (ESC) of the client company was comprised of the President, CEO, current CTO and SVP of Human Resources acting as the liaison for the (ESC). The (ESC) identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search (OIC) to conduct a national search to identify the proper technology executive capable of facilitating the current CTO’s succession plan and the board of director’s desire to enhance the global technological resources of their media holdings across all media platforms.
The CTO had a clear vision of where the diverse media holdings needed to be technologically in international, national, regional and local markets and he was exceptionally articulate and exact in what he was seeking strategically and tactically to assure that his successor could manage this global media and entertainment conglomerate, well into the future.
The diversity of the company's global media portfolio would require Filcro Media Staffing to recruit a CTO with broad media acumen and a sophisticated comprehensive overview of advanced multimedia, multicast and multiplex broadcast technologies. For terrestrial distribution, MSO, OTA & Satellite relationships and FCC mandated that this new CTO have exceptional hard and soft skills to evangelize technology internal and external to the organization. The new CTO would manage many IT and broadcast vendor relationships across three continents; this would require a fiscally mature media IT executive with extensive build-out, operations and maintenance experience globally. With a large multinational and multi language IT engineering staff reporting into this executive, an executive who was known as a adept mentor with the ability to manage soft and hard assets remotely would be essential. Media technology issues associated with international government regulations, business affairs and monetization were complex and we required an executive who could utilize the firm’s extensive resources effectively to manage these areas with autonomy.
Some of challenges facing the new divisional President
Global Dissemination Across Multiple Media Platforms
Optimizing and Upgrading Resources for TV, OD, Radio, Interactive and Wireless Normalization
Vendor Management in International & Domestic Markets
Optimizing Sales Technology to Enhance Revenue Across All Platforms
Centralize Control of International Technology Assets
International Government and Domestic FCC Compliance
Management of a Diverse Multinational Staff
Attracting and Mentoring Staff to Facilitate Technology Initiatives
Implementing IT Best Practices Internal & External to the Organization for Assimilation, Dissemination & Production
Integration of media platforms for monetization of multicast products and services
Based on Filcro Media Staffing’s recruitment experience with prior advanced media technology searches and an awareness of other global media organizations technology infrastructures; compiling, verifying and vetting the initial search universe took approximately three weeks. With a finite number of appropriate media technology executives capable of moving the organization globally to their next generation of technology across all of the firm’s media platforms it was apparent who was qualified from a mechanical perspective well before the initial round of interviews in New York, Atlanta and Northern and Southern California.
The OIC’s (Tony Filson) objective was to attract the proper media technology executives who would fit well within the organizations unique culture. With all the ideal media technology executives currently under contract and well vested within their current broadcast and media conglomerates it was essential that the proper assurances be put forward while recruiting to attract the “ideals” who were exceptionally talented and well sought after IT executives. All exhibited the career progression and stability sought in the new CTO to maintain continuity in the client’s global technology organization.
The current CTO needed to know that this incoming executive would not only assume the initial role prescribed but that he could take over the CTO position during a brief transition and afford the organization the growth and continuity they were seeking well into the future. An extensive round of interviews in New York with the CTO, CEO and other senior level executive of the hiring company provided the assurances they were seeking that the proper media IT executive to assume the CTO’s position had been identified and that he was indeed uniquely qualified and the single most qualified candidate for the position globally.
Successful candidate identified
The executive recruited and attracted by the Filcro Media Staffing Tony Filson (OIC) for the organization was currently managing (7) seven major TV broadcast and cable entities for one of the largest U.S. based multinational media and entertainment conglomerates in the world. In his previous roles this technology executive managed across every media platform relevant to the organizations diverse global media infrastructure to include: Multicast of Cable TV, Broadcast TV, Radio, Interactive, On Demand, OOH, Mobile and Wireless assets.
The executive was currently managing over 70 senior technology employees across The Americas, Europe and Asia with total technology and financial controls within these geographics for global dissemination. His total reports on a dotted line and vendor management exceeded that of any other candidate by two fold.
With a proven history of efficacy in managing and introducing new media technology from a hard asset and human resource perspective he was respected below, on and above line by everyone who came in contact with him personally and professionally. This level of respect by his peers and those who reported into him would also be an asset in attracting and retaining highly valuable media technologists for the client company.
One of the most challenging aspects of this media technology executive search was negotiating the timing of the executive's release from his current contract due to a media industry merger. At all times, this media IT executive exhibited traits inherent to someone with a fine character, intelligence and honor. It was a pleasure working on this search with the current CTO and attracting such a fine senior media IT executive to carry forward the firm's reputation as a leader in global media technology and broadcasting entertainment.
Filcro Media Staffing leading technology recruitment for the media and entertainment industry
Tony Filson Filcro Media Staffing, All rights reserved, 1985 - 2015 Filcro Media Staffing - National Media and Broadcasting Executive Search Firms - Selected Case Histories - Media Technology Search Firms CONUS & OCONUS
Broadcasting Executive Search Filcro Media Staffing - Media Technology Search Group
Major TV Network Broadcast Operations and Engineering Technology (BO&E) Based New York City, NY - USA based engineering executive search Executive Search Firm Filcro Media Staffing Reporting to Vice President Network Operations and Engineering Officer who conducted the search Tony Filson
A diversified U.S. based global media and entertainment conglomerate with major television network, sports, cable TV, radio, print, publishing, outdoor advertising, entertainment and media holdings. The firm operates media businesses globally and this search was relevant to all domestic and international distribution of their broadcast signals on multiple media platforms.
Director Distribution Network Operations and Engineering Technology
The Vice President of Network Operations and Engineering had been searching for a Director with exceptional IT skills for over six months through other resources and was unable to identify a candidate that met all the technology criterion required for the Network’s future plans for global distribution to stations, affiliates, MSO, SAT and wireless partners.
Filcro Media Staffing had conducted previous searches for Manager, Director and VP level technology and engineering staff in the past and made the Network aware of an opportunity at a competitor that could be to the Network’s advantage, while working on another engineering and information technology search.
Industry and Sector inclusion
Network Television Broadcasting - Engineering and IT
Cable Television Broadcasting - Engineering and IT
MSO Distribution - Engineering and IT
Radio Network Distribution - Engineering and IT
Satellite Network Broadcasting - Engineering and IT
Filcro Media Staffing is Retained
FMS Officer in Charge of Search - Tony Filson (TF) identified, recruited and attracted the candidate to meet the following criterion:
Design, implement, and manage transmission plans for television events worldwide and guide IT projrct management for implementation.
Supervise the installation of complex systems and software for remote broadcast and telecommunications facilities
Evaluate the most cost effective, reliable, and appropriate method of transmission routes and services operting in a zero tolerance-for-defects environment.
Hire, train, and manage IT and engineering technical personnel and transmission service providers.
Generate detailed budgets and quotes and approve and monitor spends to ensure financial goals
Execute technology-driven project management responsibilities for implementation and operations guidance
Coordinate the analog to digital and High-Definition conversion of remote satellite backhaul and fiber optic transmissions; including cost analysis, vendor selection, equipment procurement, and integration.
Manage fiber network connectivity between the Network, studio, and broadcast origination facilities.
Work internal departments on installation, activation and maintenance of new and existing circuits.
Manage Disaster Recovery plan fiber infrastructure.
Manage the annual budget process for the operating, staff travel, IT, expense, and capital budget lines for the Transmission and Broadcast Operations departments. Track and report variances.
Create, compile, organize, and analyze key technical data and operational trends.
Provide business analysis, reports, and recommendations to improve business and operational efficiency.
Assist with long term strategic planning and new technologies research, traffic and facilities scheduling, vendor negotiations, and staff training. Maintain long-term contracts database.
Provide information and analysis in response to technical inquiries for the global fleet of satellites.
Some of the challenges facing the new (BO&E) Broadcasting Operations Director
Locating resources internal and external to the organization and getting them to work in a cooperative manner, on time and on budget
Negotiating competitive business terms with IT vendors and clients
Reviewing current operating expense statements, analyzing costs and developing new financial structures for technology
Maintaining the accuracy of the delivery inventory and resources across multiple media platforms.
Negotiating lease cancellations, subleases and contracts for idle delivery assets to be leveraged toward future delivery needs.
Advanced (IT) technology implementation that integrates all platforms globally
New CODEC adaptation and development across multiple platforms
FMS proceeded to Identify, recruit and attract a "best in the industry" broadcast operations and engineering executive who had worked in an advanced technology Network distribution environment for one of the Network’s closest competitors.
Filcro Media Staffing completed the search in 3 weeks.
The executive has made a smooth transition to the new Network and has proven to be a valuable asset in the global distribution and advanced technology surrounding the organization's broadcast operations and engineering divisions.
A Filcro Media Staffingexecutive search case history review
Regional Vice President Sales (RVPS) Media Technology and Workflow Solutions The United States and Canadian Territories
Based New York, NY - USA - New York Metropolitan Area Executive Search Firm Filcro Media Staffing Officer in Charge of Search Tony Filson reporting to the NSVPS and President Client The World's leading media and broadcasting technology and media workflow solutions company.
Search Regional Vice President Sales - U.S. and Canadian markets
Client Situation With the expansion of broadcast technological resources, intellectual property and integrated media workflow solutions, there was a need to expand and optimize the sales organization in selected areas of the United States and Canada.
With a pending acquisition of a major competitor the President of the acquiring company was being proactive in securing additional business channels for monetization that would capitalize on the firm’s enhanced capacity to play an even greater role within unprecedented ownership of the full cycle of the media workflow process to include seamless broadcasting operations, production, post-production and content management modalities.
The executive this position reports into is a gifted National Senior Vice President of Sales and he was quick to note and articulate the areas of responsibly, experience and product knowledge that this media technology executive would require to be successful on tactical and strategic levels as an individual contributor and leader of a honed group of regional sales executives.
Business Sector Inclusions
TV Production & Post Production
Motion Picture Production & Post Production
Broadcasting Production, Post & Technical Operations
Digital Production Technologists and Solutions Providers
Media Technology Providers and VAR’s
Media Software Developers and VAR’s
Content Management System Providers
Media Workflow Solutions Competitors
Developers of Advanced Media Technology and Research
EDIUS: Behind The Scenes
Filcro Media Staffing is Retained
Filcro Media Staffing’s goals for this search were extensive. The firms recruitment efforts were targeted towards known entities and leaders in this space who were gainfully employed, happy and productive. The value prepositions of growth and financial success were real and transparent. Recruiting and attracting those offering everything the client was seeking was a tremendous amount of work drawing from every major media technology center in the United States and Canada until the ideal executive was identified, recruited and attracted at an aggressive cadence.
The new RVP we recruited would be responsible for the Eastern region territory and Canada and for developing and strengthening a set of accounts and vertical markets. Needed was a sophisticated manager to direct AE's, key relationships and ensure that the appropriate resources are available and focused to support the firm’s selling objectives and relationship goals.
The territories including: Canada, Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia, W. Virginia, and Washington D.C. were extensive in geographic reach and media market penetration as the most sought after in the industry. This new RVP would require extensive acumen in these key media technology markets.
The ability to develop and implement sales plans by Account Executive and/or accounts aligned with market segment, geographic territory, and business portfolio in support of company objectives was essential as no two accounts were exactly alike in spend or need. The new Regional Vice President would have to meet or exceed sales objectives of the assigned region / accounts by promoting and selling solutions through professional relationships that often take many years to develop.
Filcro Media Staffing having recruited media technology leadership in the past as CRO’s, CIO’s and CEO’s of the client’s targeted media communities in broadcasting and entertainment afforded the firm a distinct advantage during the recruitment phase of the search. As the new RVP would have to provide reporting and forecast using the SalesForce automation and other tools, the officer in charge of search knew that the environments being drawn from would offer this level of sales reporting accountability.
Coaching and developing a professional sales team as a group and as individuals was a key concern of the hiring manager and the SVP being a honed mentor was seeking an executive who could build continuity in a market that rewarded longevity and delivering on promises.
Implementing and championing the company's sales process to establish a culture of “solution selling” at all levels of the customer's decision-maker hierarchy would be essential. C level and line personnel were all involved in the decision process for workflow solutions and this RVP would need to be very hands-on and effective at all levels of client engagement.
With so much of the media technology industry depending of national and regional events and shows to sell and spotlight product lines and services it was essential that we identify an RVP who was a welcome guest with exceptional interpersonal skills and product knowledge who could engage customers on a human and technical level as a solution provider and not a pushy salesperson.
Travel would be extensive to meet customers and to coach Account Executives in the field, this executive required a proven record of managing resources and staff in an organized and knowledgeable manner.
The Filcro Media Staffing Recruitment Solution
Filcro Media Staffing proceeded to identify national and regional media technology sales executives with a minimum of 10 years of tactical and strategic leadership.
We sought demonstrated acumen that was articulated and admired by peers and contemporaries competing in the same space who had direct interaction with this executive and their sales organization as a whole.
Of interest was legacy vs. digital media and the ability to sell to and across an emerging multicast, multi-platform industry managing teams that efficiently conveyed a solution selling message that was consistently increasing revenue.
As public speaking and C Level interaction would be the norm we also sought a special set of skills that even some effective sales leaders lacked in the ability to convey messages to important and at times large audiences.
Looking at the markets to be served we also wanted an executive who could create markets vs. being reactive. With so much of the media workflow solutions business being generated by the capacity to create more efficient and productive process this executive would need to have access above and below line on the client side to covey opportunities that can facilitate advantages in very competitive broadcast, production and post environments.
The officer in charge at Filcro Media Staffing also wanted to understand the executives coaching, mentoring and team building capacity. With consolidation and acquisitions taking place it was important to not only know who this executive is intimately but also the people he has hired and developed as sales professionals over the years. With an immediate need for an addition to staff in one of the new RVP’s sales offices it was essential that this media technology sales executive was adapt at attracting sales executives who expressed success and continuity to create a stable and productive work environment.
Tony Filson as the officer in charge of search himself enjoys media technology and short of this executive reading white papers form Bell Labs every day there had to be an inherent curiosity and love for technology in this new RVP of sales. The client company known for being “The Cutting Edge” player in this space, the new RVP would have to be a bit of a Renaissance person with all things media. As complex and ever changing as broadcast and media technology can be, Tony Filson wanted an executive who can speak to any concern of a CIO, CTO, Producer, Director, Editor or Chief Engineer with aplomb.
The Talented New RVP of Media Technology Sales Recruited and Attracted
First we would like to state that it was a personal and professional pleasure working with the Senior Vice President as the hiring manager and the President of Sales. Both are mature-minded, honed and polished executives and gentlemen who accomplished a great deal through this national executive search. Thank you. With over 25 years of media recruitment experience this was one of the most work intensive and rewarding searches conducted by the firm.
The new Regional Vice President of Sales attracted was from a direct and close global competitor of the client company.
With current North East U.S. and Canadian markets being areas of sales responsibility this media technology sales executive was well suited to optimize return from the most profitable territories in the media technology and media workflow solutions markets globally.
His broad media hardware, media software and media enterprise acumen was exceptional. With the capacity and experience providing media workflow solutions on a granular and enterprise level, this executive was an impressive contributor and leader.
Known for attracting and building individual sellers and selling teams this executive's reputation was impeccable. Media sales professionals wanted to work for him, enjoyed working for him and grew working for him. This was a man who attracted and developed media sales executives that everyone in the media technology industry wanted to hire based on his noted leadership and high hiring standards.
At public and industry events he was a consistent, noted and effective leader conveying his firm’s message to industry leaders and decision makers. His capacity to translate media business goals into hardware and workflow solutions was unprecedented. He brought a human element to the process and developed relationships that granted him access to the largest purchasers of media technology in the world.
This executive's career ecology was a very close match to the client company's corporate ecology. Ready for a substantial increase in autonomy, compensation and a larger corporate structure this was a perfect match for the company and the recruited executive. The hiring company's culture was also a match as the SVP praised and rewarded performance in the same manner this new RVP was noted for. Both the executive and the client company believed in positive reenforcement and working with professionals as individuals with specific needs and desires for motivation. This was a complex modality that was shared and successful and played a key role as a catalyst this new relationship.
Once this new RVP was hired there were changes to the proposed corporate acquisition and also new corporate leadership was introduced. Without hesitancy the new RVP made the transition and is today one the firm’s noted press announcements profiling their continued dominance in media technology and media work flow solutions.
Filcro Media Staffing offers specialized media recruitment for the business, technical and creative interests of the media and broadcasting industries. Executive search assignments are conducted globally and in every major media center in the United States to meet the demanding needs of building, operating, monetizing and growing media assets and services. Additional Case Histories | Home | Media Recruitment Groups | Technology Specialization
Media and broadcasting executive search firms across multiple media platforms. Tony Filson Officer in Charge of Search Filcro Media Staffing - 1985 - 2015 All Rights Reserved. http://www.ExecutiveSearch.TV Filcro Media Staffing, Inc.