Filcro Media StaffingFilcro Media Staffing Broadasting Executive Search Services Offered and Media Management Consulting Firms for Broadcasting Firms by Filcro Media Staffing Tony FilsonFilcro Media Staffing
Filcro Media Staffing

Music Television Network Executive Recruitment

Executive Search Firms that specialize in music TV executive searchesSr. Vice President TV Music & Artist Relations
Executive Search Case History by Filcro Media Staffing

 Music TV Executive Search Firms


Location New York, NY, USA
Officer in Charge Tony Filson reporting to CEO
Executive Search Firm Filcro Media Staffing
Client  Music TV Network - Multiplex, Multicast, Multi-platform
Search  Sr. Vice President Music Strategy Label & Artist Relations

Client Situation The CFO, CEO and Chairman of the parent company had utilized Filcro Media Staffing in the past for similar searches when they worked for VIACOM in related Music TV and Music Entertainment brands.  As a former VIACOM executive the CEO asked that Tony Filson function as Officer in Charge.  This was one of (10) ten searches that Filcro Media Staffing conducted for the CEO to build, operate and monetize the TV Network in creative, business and technical environments across the United States.

Executive Search Industry and Media Sector inclusion

  • Television Broadcasting - OTA, OTT, MSO, Satellite, VOD
  • Music Publishing and Production
  • Online & Mobile Entertainment Programming
  • Search Engine
  • Social Networking
  • Music & Sports Venue Entertainment

The executive search committee (ESC) unanimously voted to retain Filcro Media Staffing (FMS) to recruit a Vice President of TV Music and Artist Relations to be based in New York City and frequently travel to Nashville, TN as required.

Filcro Media Staffing is Retained

Filcro Media Staffing with Tony Filson as Officer in Charge of Search (OIC), met with the CEO and commenced with the assignment by establishing the immediate and long term business goals determined by the CEO and CFO within context of the search.

Filcro Media Staffing Music Executive Search Firm Filcro Media Staffing was provided a strategic overview of where the board would like to see the firm from a structural and revenue perspective within 1-3 & 5 year increments so the executive hired would have a professional ecology equal to that of the organization.
 
Starting with (5) five diverse music genres as a multiplex broadcasting in over 100,000,000 million U.S. households as well as additional international markets, this Vice President of Music & Artist Relations would be required to bring forward the labels, artists and their management to participate in the TV programming required for each day-part as well as specials and concert series.

The media diversity and entertainment acumen of the board of directors brought about a quick consensus as who to the ideal Vice President or Senior Vice President would be.  The board granted Tony Filson the financial latitude and autonomy to attract the best executive for the position.  Ultimately, the proper experience was identified in a VP vs. SVP allowing for performance based incentives and assured continuity from an HR perspective so succession planning could take place as the channels expand from the original O&D charting.

Challenges Facing The New Senior Vice President

  • Evangelizing the benefits of appearing in 100 million households in a competitive space with a new entity
  • Launching the initial (5) five to then (20) twenty channels of music programming at the cadence prescribed by the CEO.
  • Hiring staff as Directors, Managers and Associates of each music genre and or channel to replicate the SVP’s modality.
  • Establishing direct relationships for the Network with Artists, Artist Representatives, A&R, Product Management and CMO/CSO/CRO level label executives  
  • Creating an environment conducive to the music industry that fosters goodwill and immediate access for a diverse and sometimes fragmented constituency
  • Assuring that independent and major labels are given equal access to the Network.
  • Keeping the fans entertained by a diverse and at times unique experience not available with others in the same space
  • Assuring that sales has an opportunity to showcase and build sponsorships through access to artists and their music.
  • Developing a yearly roster of top entertainment for the Network’s upfront presentation
  • Understanding media and music dissemination for TV, Cable, Satellite, Mobile, Online, OTT, CMS, Social Networking and OEM distribution and monetization.

Filcro Media Staffing’s Recruitment Solution

Filcro Media Staffing Digtial Music and Media Executive Search Firms for International social networking sales executivesFilcro Media Staffing proceeded to Identify the "best in industry" music and music TV executives with proven records of success in building similar organizations at the 3 to 5 year marks proposed by the CEO. 

It would be essential that this Vice President or Senior Vice President have the capacity to exhibit the stability required to not only build but maintain continuity as “the go-to person” required within the music and TV industry.  Someone who could make the upfront presentations a success with national advertisers and also fit in with with highly creative music industry artists and their representation would be ideal.

From a management perspective we needed an executive who could manage teams and their support infrastructure while working internally with programming and sales.  Strategic and tactical capacity would be essential as the Network was being built-out.

As no single individual can be a musicologist across all genres of music the new VP could not be myopic in just urban, rock, latin, pop or country music. We needed a music executive who with equal aplomb would assure that each channel was being contemporary or true to the genre for a demanding fan base across geographics and diverse demographics.

Successful Vice President Recruited

 

Filcro Media Staffing identified (5) five qualified candidates based on the CEO’s criterion.

Executive Search Firms for Music Media CSO's and EVP's of Music Advertising Sales Filcro Media Staffing Tony FilsonWhat ultimately differentiated the top two candidates were their entrepreneurial exposure as well as their domestic and international experience with the top two music companies in the world.

After a series of interviews with Filcro Media Staffing and the CEO and his staff it was determined that one person clearly had the experience, skills, drive and capacity to express the growth and longevity required to be a success tactically and strategically for the TV Network as a multiplex broadcaster of music.

From a cultural perspective the VP hired had worked in small and large music companies and understood growth, building process and establishing strong cornerstones by being a noted mentor.

With over (12) twelve years of music industry experience working directly with artists and their representation she had a current pulse on the market across (4) four critical music genres that were directly related to the Network's launch.

As a manger she successfully built teams and mentored a number of talented people who grew substantially and became part of previous succession plans very similar to the O&D chart collaboratively established by Tony Filson and the Music TV Network CEO.

UPDATE: The executive hired has been promoted.

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Executive Search Firms That Recruit Media Executives for International, National, Regional and Local Media Markets

Mobile

Cable TV   OTT   MSO

Broadcast TV

Radio & Music

Online

OEM & Multicast

DOOH

 

 

Filcro Media Staffing
Media & Broadcasting Recruitment Practice Groups

 

Accounting

Advertising Sales

Affiliate Sales

Broadcast Operations

Business Affairs

Broadband

Closed Captioning

Corp Communications

Creative Services

Development

Editorial

Engineering

Facilities

Finance

Human Resources

IT

Interactive

Inventory

Legal

Marketing

Media / News

Music

Production

Post Production

Program Practices

Programming

Real Estate

Research

Sales TV & Digital

Sales Planning

Sports

Systems

Talent Payment

Technology

Traffic

TV & Radio GM’s

 

Client Notes

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International media and broadcasting executive search firms across multiple media platforms. Tony Filson Officer in Charge of Search Filcro Media Staffing International - Copyright 1985 - 2018 All Rights Reserved. http://www.ExecutiveSearch.TV  Filcro Media Staffing, Inc.