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Location New York, NY - USA
Officer in Charge Tony Filson reporting to CEO | CB
Executive Search Firm Filcro Media Staffing
Search Group Music & Music Publishing
Client Music TV Network - Multiplex, Multicast, Multi-platform
Search Sr. Vice President Music Strategy Label & Artist Relations
Client Situation The CFO, CEO and Chairman of the parent company had utilized Filcro Media Staffing in the past for similar searches when they worked for VIACOM in related Music TV and Music Entertainment brands. As a former VIACOM executive the CEO asked that Tony Filson function as Officer in Charge. This was one of (10) ten searches that Filcro Media Staffing conducted for the CEO to build, operate and monetize the TV Network in creative, business and technical environments across the United States.
Executive Search Industry and Media Sector inclusion
- Television Broadcasting - OTA, OTT, MSO, Satellite, VOD
- Music Publishing and Production - Record Labels
- Online & Mobile Entertainment Programming
- Search Engine
- Social Networking
- Music & Sports Venue Entertainment
The executive search committee (ESC) unanimously voted to retain Filcro Media Staffing (FMS) to recruit a Senior Vice President of TV Music and Artist Relations to be based in New York City and frequently travel to Nashville, TN as required.
Filcro Media Staffing is Retained
Filcro Media Staffing with Tony Filson as Officer in Charge of Search (OIC), met with the CEO and commenced with the assignment by establishing the immediate and long term business goals determined by the CEO and CFO within context of the search.
 Filcro Media Staffing was provided a strategic overview of where the board would like to see the firm from a structural and revenue perspective within 1-3 & 5 year increments so the executive hired would have a professional ecology equal to that of the organization.
Starting with (5) five diverse music genres as a multiplex broadcasting in over 100,000,000 million U.S. households as well as additional international markets, this Senior Vice President of Music & Artist Relations would be required to bring forward the labels, artists, publishers and their management to participate in the TV programming required for each day-part as well as specials and concert series for live entertainment.
The media diversity and entertainment acumen of the board of directors brought about a quick consensus as who to the ideal Senior Vice President or Vice President would be. The board granted Tony Filson the financial latitude and autonomy to attract the best executive for the position. Ultimately, the proper experience was identified in a current VP vs. SVP allowing for performance based incentives and assured continuity from an HR perspective so succession planning could take place as the channels expand from the original O&D charting.
Challenges Facing The New Senior Vice President
- Evangelizing the benefits of appearing in over 100 million households in a competitive space with a new entity
- Launching the initial (5) five to then (20) twenty channels of music programming at the cadence prescribed by the CEO.
- Hiring staff as Directors, Managers and Associates of each music genre and or channel to replicate the SVP’s modality.
- Establishing direct relationships for the Network with Artists, Artist Representatives, A&R, Product Management, Music Publishers and CMO/CSO/CRO level label executives
- Creating an environment conducive to the music industry that fosters goodwill and immediate access for a diverse and sometimes fragmented constituency of music executives
- Assuring that independent, major labels and publishers are given equal access to the Network.
- Keeping the fans entertained by a diverse and at times unique experience not available with others in the same music and entertainment space
- Assuring that sales has an opportunity to showcase and build sponsorships through access to artists and their music A&R.
- Developing a yearly roster of top entertainment for the Network’s upfront presentation
- Understanding media and music dissemination for TV, Cable, Satellite, Mobile, Online, OTT, CMS, Social Networking and OEM distribution and monetization.
Filcro Media Staffing’s Recruitment Solution
 Filcro Media Staffing proceeded to Identify the "best in industry" music and music TV executives with proven records of success in building similar organizations at the 3 to 5 year marks proposed by the CEO.
It would be essential that this Vice President or Senior Vice President have the capacity to exhibit the stability required to not only build but maintain continuity as “the go-to person” required within the music and TV industry. Someone who could make the upfront presentations a success with national advertisers and also fit in with with highly creative music industry artists and their representation would be ideal.
From a management perspective we needed an executive who could manage teams and their support infrastructure while working internally with programming and sales. Strategic and tactical capacity would be essential as the Network was being built-out.
As no single individual can be a musicologist across all genres of music the new VP could not be myopic in just urban, rock, latin, pop or country music. We needed a music executive who with equal aplomb would assure that each channel was being contemporary or true to the genre for a demanding fan base across geographics and diverse demographics. Subtleties such as differentiating between Pop, J-Pop and K-Pop would be essential as likely expansion into Japanese, German and UK markets would require these sub-genres as each channel was built out for international partners.
Successful Vice President Recruited
Filcro Media Staffing identified (5) five qualified candidates based on the CEO’s criterion.
 What ultimately differentiated the top two candidates were their entrepreneurial exposure (JV) as well as their domestic and international experience with the top two music companies in the world. A good mix of A&R, Publishing and Label experience was prominent in both as well hones exposure to copyrights, royalties and business affairs to know the viability of a deal from the onset.
After a series of interviews with Filcro Media Staffing and the CEO and his staff it was determined that one person clearly had the experience, skills, drive and capacity to express the growth and longevity required to be a success tactically and strategically for the TV Network as a multiplex broadcaster of music and music entertainment.
From a cultural perspective the VP hired had worked in small and large music companies and understood growth, building process and establishing strong cornerstones by being a noted mentor.
With over (12) twelve years of music industry experience working directly with artists and their representation she had a current pulse on the market across (4) four critical music genres that were directly related to the Network's launch. Knowing the writers, producers and music executives she offered extensive relationships to bring JV and the Network’s business goals to fruition.
As a manger she successfully built teams and mentored a number of talented people who grew substantially and became part of previous succession plans very similar to the O&D chart collaboratively established by Tony Filson and the Music TV Network CEO.
Case Histories | References | Search Rosters | Contact
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Mobile
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Cable TV OTT MSO
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Broadcast TV
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Radio & Music
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Online
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OEM & Multicast
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DOOH
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