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Client: HSN, Inc. is a multi-billion dollar interactive multi-channel retailer with strong direct-to-consumer expertise and operated at the time two business segments, HSN and Cornerstone. HSNi offers an innovative, differentiated retail experience on TV, online, via mobile, in catalogs, and in brick and mortar stores. HSN delivers a curated assortment of exclusive products and top brand names, and broadcasts live 24 hours a day, seven days a week, 364 days a year, reaching approximately 96 million homes. HSN.com is a top 10 most trafficked e-commerce site that creates a unique experience by leveraging content, community and commerce. In addition, HSN is an industry leader in transactional innovation, offering services such as HSN Shop by Remote, the only service of its kind in the U.S.; mobile applications, including HSN apps for iPad, iPhone, Android; and HSN on Demand. Search: Vice President On Air Talent Development & Training Client Situation: The President wanted to formalized and add continuity to the development and training of on-air staff to enhance the TV Network’s important on-air relationships. Industry and Sector inclusion:
The President identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search. Filcro Media Staffing was retained. Filcro Media Staffing Officer in Charge of Search (Tony Filson) had conducted many similar specialized searches in the past to develop on-air skills for News and Sports personalities. Reporting into heads of TV programming and Executive Producers, Filcro Media Staffing had a clear history of success in recruiting and identifying On-Air Training and Development staff to enhance brands and build audience loyalty. The President was clear in his objectives and granted the firm autonomy to determine the ideal business sectors and verticals to draw from to recruit the proper executives. Some of the challenges facing the new Vice President
Solution: Filcro Media Staffing proceeded to identify Cosmetic, Consumer Package Goods, Fashion, Television Network and Motion Picture Studio executives in charge of training, coaching and developing on camera skills. Two candidates were from the cosmetics industry, one form TV and the other from a producer of syndicated TV programming. Successful candidate identified Her experience teaching others to develop relationships in a brief period of time and optimize those relationships from a monetization perspective were ideal. Few trainers who specialize in this area had her acumen or expertise in making permanent changes that reflected such clear efficacy. Having traveled extensively to train other trainers she also was aware of cultural, demographic and geographic nuance to enhance on-air staff when targeting specific merchandise verticals. Her soft skills were exceptional and fit in well with maintaining sensitivities to talent, talent reps and the needs of each producer. With immediate success, this was a clear example of how a single executive could be an effective change agent while respecting a unique corporate culture.
This URL: http://www.executivesearch.tv/html/on_air_talent.html Filcro Media Staffing, All rights reserved, 1985 - 2012 Filcro Media Staffing -International Media and Broadcasting Executive Search Firms - Selected Case Histories of Digital and Convergent Media Executive Search Firms for TV and Media Merchandising for TV Home Shopping. Filson, Filso, Fils, Fil, Fi, Staffing, Staffin, Staffi, Staff. |
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International media and broadcasting executive search firms across multiple media platforms. Tony Filson Officer in Charge of Search Filcro Media Staffing International - Copyright 1985 - 2012 All Rights Reserved. http://www.ExecutiveSearch.TV Filcro Media Staffing, Inc. |
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