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Filcro Media Staffing Media And Broadcasting Executive Search

Filcro Media Staffing reporting to the Senior Vice President of National Advertising Sales

Client

Madia and Broadcasting TV Research Executive Search Firms by Filcro Media Staffing to recruit TV reasearch executivesViacom's goal is to be the world’s leading, branded entertainment company across television, motion pictures and digital media platforms. The Viacom focus is on  consumers, enhancing existing brands, developing new brands and executing on multiplatform strategies to reach objectives and sustain growth. By capitalizing on creative strengths and deepening relationships with audiences, advertisers, distribution affiliates, talent and licensees, Viacom is positioned to achieve continued global success.

Search Assignment

Director Advertising Sales Research - New York City, NY

Executive Search Firm

Filcro Media Staffing with Tony Filson conducting the search

Client Situation

The Senior Vice President of National Advertising Sales was seeking an addition to staff based on a distinct need to service a growing and diverse media sales population across multiple media platforms for multicast dissemination.

This Director would need to create new qualitative cable network analysis reports and improve the research department's work flow process to shorten the request-to-report turnaround time.

This executive would have to be proactive and hold training seminars for a group of 43 associated with research and research support in a multiplex multicast environment of advertising and sub driven properties with multiple associated digital sites for broadband and mobile.  A broad understanding of technology associated with the assimilation and dissemination of research data would be essential as this person would be developing primary research to supplement secondary resources.

The development of enhanced tools for Network sales was also essential.  The current system did not combine ideation and needed to be a one point solution for sales staff across TV, Interactive, Mobile and Place Based DOOH platforms in New York, Los Angeles, Chicago, Miami and Detroit as well as unique opportunities with venues not in primary media markets. 

Industry and Sector inclusion for Universe Compilation

  • Broadcast Television
  • Cable Television Networks
  • Digital Media Networks
  • Motion Picture Studios
  • Advertising Agencies
  • Media Conglomerates
  • Suppliers of Media Research Metrics and Analytics
  • Venue and Place Based OOH with Digital Dissemination and Assimilation

Solution

Filcro Media Staffing with Tony Filson leading the search proceeded to identify senior TV and cross-platform media research professionals with specific digital and broadcasting sales research experience in organizations that serviced and mirrored the Networks’ structure, business units, media platforms, multicast and multiplex modality.

Directly recruiting from the identified targets was the most effective modality.  Conventional awareness through print and internet sources were not effective on any level.  The candidates we were seeking to recruit were currently employed and happy in their current positions.  Aggressively targeting a well researched universe ultimately brought this search to fruition.

Successful Director of Media Research Recruited

A current Director of media research from the largest provider of TV Network analytics in the world who had previously worked for a 100 million subscriber cable TV network with Sub and Ad Sales monetization components.

This media research executive had managed staffs as large as thirty-five and was responsible for creating training and research process programs that were highly effective in optimizing revenue based enhanced analytics that were superior in accuracy.

This executive had previously setup modalities that were being sought in the client company and was responsible for mentoring four employees to the extent that he afforded the network succession planning options that have been utilized successfully on the Manager, Director and Vice Presidential levels.  This building of research resources and people was a true testament to his capacity as a leader. His noted reputation as an industry pioneer with analytics and media metrics across numerous media platforms assured current and future success in a multiplex that disseminated across 8 media platforms.

Summary

The new media research executive was successfully attracted and did not require relocation.

He has made great progress in transitioning the TV Network into a state of the art provider of research tools and analytics to their sales organization and clients across four media platforms on day one and affording the Network the opportunity to monetize across 8 media platforms.

Revenue has been enhanced and the costs of research and research materials have been lowered based on in-house efficacy with primary research as opposed to paying premiums for secondary data that fell short of allowing agencies and advertisers to see the true value in the Network broadcast and digital audiences.

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Filcro Media Staffing - Media And Broadcasting Executive Search
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Media and broadcasting executive search firms across multiple media platforms. Tony Filson Officer in Charge of Search Filcro Media Staffing - 1985 - 2015 All Rights Reserved. http://www.ExecutiveSearch.TV  Filcro Media Staffing, Inc.