Filcro Media StaffingFilcro Media Staffing Broadasting Executive Search Services Offered and Media Management Consulting Firms for Broadcasting Firms by Filcro Media Staffing Tony FilsonFilcro Media Staffing
Filcro Media Staffing Media And Broadcasting Executive Search


Regional Vice President
Media Technology Sales and Media Workflow Solutions


New York, NY - USA

The Firm

Media Technology Sales Jobs in broadcast and broadcasting media technology workflow solutionsThe World's leading broadcast media and media workflow solutions company.  Noted areas of media technology leadership are media workflow, switchers, automation, cameras, routers, servers, replay, coverters, editors and the respected media acumen to guide clients with seamless media workflow solutions. 


The firm now poised for unprecedented growth is seeking a honed Regional Vice President of Media Technology Sales to lead the firm’s regional Northeast sales organization. 

Media Workflow and media technology sales jobs for Vice Presidents of Media Technology Sales  Media Technology &
  Media Workflow Solutions

The position of Regional Vice President, Sales - East (RVP) is responsible for leading and developing a group of talented Account Executives (AE) to meet or exceed company goals for profitable revenue growth within the Account Executives' assigned territory and business portfolios.

The RVP will be responsible for the Eastern region territory and for developing and strengthening a set of accounts and vertical markets.  The RVP will provide sophisticated management direction for the AE's assigned to his or her team, and will manage relationships with other staff functions to ensure appropriate resources are available and focused to support the firm’s selling objectives and relationship goals.


Canada, Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia, W. Virginia, and Washington D.C.


  • Develop and implement sales plans by Account Executive and/or accounts aligned with market segment, geographic territory, and business portfolio in support of company objectives.
  • The Regional Vice President will meet or exceed sales objectives of the assigned region/accounts by promoting and selling solutions through professional sales techniques and customer relationships.
  • Provide reporting of pipeline and forecast using the SalesForce automation tool with high regard to data integrity.
  • Select, develop, and coach a professional sales team to meet or exceed specific goals for profitable revenue growth.
  • Implement the company's sales process to establish a culture of “solution selling” at all levels of the customer's decision-maker hierarchy.
  • Cultivate and maintain effective business relationships with executive decision makers in large accounts.
  • Pursue identified business prospects, participating actively in the planning and sales process for new business opportunities.
  • Attend and participate in sales meetings, product seminars and trade shows.
  • Perform all other duties as needed or required to maintain and grow profitable business within the assigned account base
  • Travel extensively to meet customers and to coach Account Executives in the field.


  • 10 years of broadcast and new media related experience with demonstrated acumen with media technology sales and media workflow solutions.
  • A minimum of 5 years’ experience managing, leading, growing and developing successful sales teams.
  • Excellent oral, written and presentation communication skills including the ability to develop Professional Service & Product Value Statements regarding the firm’s portfolio of media products and services for incorporation into presentations to C-level executives.
  • Coach Account Executives to build effective staff relationships that enable them to respond quickly to emerging customer opportunities, and provide for seamless execution of the company's business processes that consistently exceed customer expectations.
  • Ability to use technology and analysis tools (Excel, Outlook, web, databases)
  • Solution selling skills relevant to media technology / media technology workflow solutions
  • Ability to understand and apply market intelligence to sales strategy
  • High level of financial and business acumen
  • Ability to implement and bring to fruition regional business plans and policies / procedures.
  • Must be able to understand and anticipate the impact of external and internal issues on the organization.
  • This Regional Vice President needs to be highly motivated and results oriented possessing a positive attitude that others will emulate.
  • The person needs to have excellent teamwork skills with the ability and willingness to support sales team approaches inclusive of strategic account selling strategies.
  • Should have very strong customer service advocacy and the ability to provide satisfactory service to the customers.
  • Updates job knowledge and acumen by participating in educational opportunities; reading professional publications; maintaining personal and professional networks.
  • A Bachelor's or Master’s degree in business, marketing, economics or related field is preferred.


This position will partner with Sales Management, Sales Operations, Marketing, Product Line Management and the Global Service organization (customer service & professional services) to help drive and support business in the region.  The position will also interact with Operations (order entry and manufacturing) and Marketing in order to support the regional sales team.


Tony Filson
Officer in Charge of Search
Filcro Media Staffing
521 Fifth Avenue
New York, NY  10175

Search Completed - Please See Case History Review Below. Thank you


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Broadcasting Industry Media technology sales jobs for media workflow solutions

Media technology sales jobs for broadcasting media technology sales executives seeking senior level leadership jobs in broadcast media technology sales and advanced broadcasting workflow solutions.  Broadcast media technology workflow solutions leadership of sales executives.

A Filcro Media Staffing executive search case history review

  Media Technology Sales and Workflow executive search firms
    Regional Vice President Sales (RVPS)
    Media Technology and Workflow Solutions
    The United States and Canadian Territories

Completed Case History

Based  New York, NY - USA  - New York Metropolitan Area
Executive Search Firm    Filcro Media Staffing
Officer in Charge of Search  Tony Filson reporting to the NSVPS and President
Client  The World's leading media and broadcasting technology and media workflow solutions company.

Search Regional Vice President Sales - U.S. and Canadian markets

Client Situation With the expansion of broadcast technological resources, intellectual property and integrated media workflow solutions, there was a need to expand and optimize the sales organization in selected areas of the United States and Canada.

With a pending acquisition of a major competitor the President of the acquiring company was being proactive in securing additional business channels for monetization that would capitalize on the firm’s enhanced capacity to play an even greater role within unprecedented ownership of the full cycle of the media workflow process to include seamless broadcasting operations, production, post-production and content management modalities.

The executive this position reports into is a gifted National Senior Vice President of Sales and he was quick to note and articulate the areas of responsibly, experience and product knowledge that this media technology executive would require to be successful on tactical and strategic levels as  an individual contributor and leader of a honed group of regional sales executives.
Business Sector Inclusions

  • TV Production & Post Production
  • Motion Picture Production & Post Production
  • Broadcasting Production, Post & Technical Operations
  • Digital Production Technologists and Solutions Providers
  • Media Technology Providers and VAR’s
  • Media Software Developers and VAR’s
  • Content Management System Providers
  • Media Workflow Solutions Competitors
  • Developers of Advanced Media Technology and Research

EDIUS: Behind The Scenes

Filcro Media Staffing is Retained

Filcro Media Staffing’s goals for this search were extensive.  The firms recruitment efforts were targeted towards known entities and leaders in this space who were gainfully employed, happy and productive.  The value prepositions of growth and financial success were real and transparent.  Recruiting and attracting those offering everything the client was seeking was a tremendous amount of work drawing from every major media technology center in the United States and Canada until the ideal executive was identified, recruited and attracted at an aggressive cadence.

The new RVP we recruited would be responsible for the Eastern region territory and Canada and for developing and strengthening a set of accounts and vertical markets.  Needed was a sophisticated manager to direct AE's, key relationships and ensure that the appropriate resources are available and focused to support the firm’s selling objectives and relationship goals.
The territories including: Canada, Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia, W. Virginia, and Washington D.C. were extensive in geographic reach and media market penetration as the most sought after in the industry.  This new RVP would require extensive acumen in these key media technology markets.
The ability to develop and implement sales plans by Account Executive and/or accounts aligned with market segment, geographic territory, and business portfolio in support of company objectives was essential as no two accounts were exactly alike in spend or need.  The new Regional Vice President would have to meet or exceed sales objectives of the assigned region / accounts by promoting and selling solutions through professional relationships that often take many years to develop.

Filcro Media Staffing having recruited media technology leadership in the past as CRO’s, CIO’s and CEO’s of the client’s targeted media communities in broadcasting and entertainment afforded the firm a distinct advantage during the recruitment phase of the search.  As the new RVP would have to provide reporting  and forecast using the SalesForce automation and other tools, the officer in charge of search knew that the environments being drawn from would offer this level of sales reporting accountability.

Coaching and developing a professional sales team as a group and as individuals was a key concern of the hiring manager and the SVP being a honed mentor was seeking an executive who could  build continuity in a market that rewarded longevity and delivering on promises.

Implementing and championing the company's sales process to establish a culture of “solution selling” at all levels of the customer's decision-maker hierarchy would be essential. C level and line personnel were all involved in the decision process for workflow solutions and this RVP would need to be very hands-on and effective at all levels of client engagement. 

With so much of the media technology industry depending of national and regional events and shows to sell and spotlight product lines and services it was essential that we identify an RVP who was a welcome guest with exceptional interpersonal skills and product knowledge who could engage customers on a human and technical level as a solution provider and not a pushy salesperson.

Travel would be extensive to meet customers and to coach Account Executives in the field, this executive required a proven record of managing resources and staff in an organized and knowledgeable manner.
The Filcro Media Staffing Recruitment Solution

Filcro Media Staffing proceeded to identify national and regional media technology sales executives with a minimum of 10 years of tactical and strategic leadership.  

We sought demonstrated acumen that was articulated and admired by peers and contemporaries competing in the same space who had direct interaction with this executive and their sales organization as a whole.

Broadcasting Technology Sales Jobs and RecruitersOf interest was legacy vs. digital media and the ability to sell to and across an emerging multicast, multi-platform industry managing teams that efficiently conveyed a solution selling message that was consistently increasing revenue. 

As public speaking and C Level interaction would be the norm we also sought a special set of skills that even some effective sales leaders lacked in the ability to convey messages to important and at times large audiences.

Looking at the markets to be served we also wanted an executive who could create markets vs. being reactive.  With so much of the media workflow solutions business being generated by the capacity to create more efficient and productive process this executive would need to have access above and below line on the client side to covey opportunities that can facilitate advantages in very competitive broadcast, production and post environments.  

The officer in charge at Filcro Media Staffing also wanted to understand the executives coaching, mentoring and team building capacity.  With consolidation and acquisitions taking place it was important to not only know who this executive is intimately but also the people he has hired and developed as sales professionals over the years. With an immediate need for an addition to staff in one of the new RVP’s sales offices it was essential that this media technology sales executive was adapt at attracting sales executives who expressed success and continuity to create a stable and productive work environment.

Tony Filson as the officer in charge of search himself enjoys media technology and short of this executive reading white papers form Bell Labs every day there had to be an inherent curiosity and love for technology in this new RVP of sales.  The client company known for being “The Cutting Edge” player in this space, the new RVP would have to be a bit of a Renaissance person with all things media.  As complex and ever changing as broadcast and media technology can be, Tony Filson wanted an executive who can speak to any concern of a CIO, CTO, Producer, Director, Editor or Chief Engineer with aplomb.

The Talented New RVP of Media Technology Sales Recruited and Attracted

First we would like to state that it was a personal and professional pleasure working with the Senior Vice President as the hiring manager and the President of Sales.  Both are mature-minded, honed and polished executives and gentlemen who accomplished a great deal through this national executive search.  Thank you.  With over 25 years of media recruitment experience this was one of the most work intensive and   rewarding searches conducted by the firm.

The new Regional Vice President of Sales attracted was from a direct and close global  competitor of the client company.

With current North East U.S. and Canadian markets being areas of sales responsibility this media technology sales executive was well suited to optimize return from the most profitable territories in the media technology and media workflow solutions markets globally. 

His broad media hardware, media software and media enterprise acumen was exceptional.  With the capacity and experience providing media workflow solutions on a granular and enterprise level, this executive was an impressive contributor and leader.

Known for attracting and building individual sellers and selling teams this executive's reputation was impeccable. Media sales professionals wanted to work for him, enjoyed working for him and grew working for him.  This was a man who attracted and developed media sales executives that everyone in the media technology industry wanted to hire based on his noted leadership and high hiring standards. 
At public and industry events he was a consistent, noted and effective leader conveying his firm’s message to industry leaders and decision makers.  His capacity to translate media business goals into hardware and workflow solutions was unprecedented.  He brought a human element to the process and developed  relationships that granted him access to the largest purchasers of media technology in the world. 

This executive's career ecology was a very close match to the client company's corporate ecology.  Ready for a substantial increase in autonomy, compensation and a larger corporate structure this was a perfect match for the company and the recruited executive.  The hiring company's culture was also a match as the SVP praised and rewarded performance in the same manner this new RVP was noted for. Both the executive and the client company believed in positive reenforcement and working with professionals as individuals with specific needs and desires for motivation.  This was a complex modality that was shared and successful and played a key role as a catalyst this new relationship.

Once this new RVP was hired there were changes to the proposed corporate acquisition and also new corporate leadership was introduced.  Without hesitancy the new RVP made the transition and is today one the firm’s noted press announcements profiling their continued dominance in media technology and media work flow solutions.

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Filcro Media Staffing offers specialized media recruitment for the business, technical and creative interests of the media and broadcasting industries. Executive search assignments are conducted globally and in every major media center in the United States to meet the demanding needs of building, operating, monetizing and growing media assets and services. Additional Case Histories | Home | Media Recruitment Groups | Technology Specialization | Traffic Systems Sales and Traffic Systems Workflow Solutions Jobs

Media and broadcasting executive search firms across multiple media platforms. Tony Filson Officer in Charge of Search Filcro Media Staffing - 1985 - 2015 All Rights Reserved. http://www.ExecutiveSearch.TV  Filcro Media Staffing, Inc.