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Filcro Media Staffing recruits specialized media and broadcasting technology sales executives with broad strategic, operational, distribution, production, engineering, sales support, programming and maintenance responsibilities from a software and hardware management perspective.
These critical media sales technology functions are recruited for to identify senior most leadership and line personnel in a multitude of areas to include: Traffic, Inventory, Planning, Research, Workflow, Client Services, Programmatic, Merchandising, On Demand, Client Services and much more.
Provided is the recruitment of media sales technology executives across ten (ten) media platforms: Broadcast TV, Cable TV, MSO, OTT, OEM, On Line, Mobile, Radio, Digital Radio and DOOH. Print is also supported in unison with digital platforms.
Below is an example of a Filcro Media Staffing sales technology executive search.
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Senior Vice President
Multimedia Network Sales Operations & Technology
Managing New York, Los Angeles & Chicago - USA
Online, Mobile, OD and On Air Platforms - Media Sales IT & Operations
Reporting
Filcro Media Staffing with Tony Filson as OIC reporting to the President of TV Network Sales in New York City.
Client
Diversified U.S. based multinational media and entertainment conglomerate.
Search
A Senior Vice President to lead all national sales operational infrastructure and technologies across all media platforms for multiplex, multicast monetization optimization of the TV Networks and associated media platforms.
Client Situation
Client through a multi-billion dollar acquisition of on line and on air media properties needed to upgrade infrastructure to optimize revenue.
The objective was to have the Agencies, Clients, Network Traffic, Network Inventory, Network Sales Staff and Network Planning across multiple platforms: On line, On Air, On Demand & Mobile all functioning seamlessly.
The multiple media groups wanted to be able to offer integrated revenue management optimization while reducing internal redundancies when serving clients who were buying across multiple media platforms.
Industry and Sector inclusion for Universe Compilation
- Broadcast Television
- Cable Television
- Satellite Networks
- MSO Operators
- Radio Broadcasting
- Online Interactive
- On Demand & Multiplex Broadcasters
- Advertising Agencies
- Technology & Media Management Consulting
- Mobile Technologies & Providers
Subsequent to Filcro Media Staffing being retained
 The Filcro Media Staffing OIC Tony Filson participated in a number of meetings with line personnel and senior management to map out the media technology (IT) and human resource (HR) objectives going forward. The HR & IT org charts gave clarity on future hiring needs, determinations of support staff tactical and strategic autonomy and immediate staffing issues facing the new Senior Vice President.
Filcro Media Staffing’s overviews of traffic, inventory, sales planning and the current metrics utilized for primary and secondary research analytics were key in proper universe compilation for identification, recruitment and attraction.
New York, Chicago, Los Angeles, Washington DC and Detroit were analyzed individually to provide each key client and agency's preferred modality and IT functionality during technology upgrades and operational improvements for Traffic, Inventory, Sales, Sales Planning, Research and Client Services.
Some of the challenges facing the new Senior Vice President
- Change Management
- Best Practices
- Technology Integration Across Multiple Platforms
- Directing IT with Off-theShelf Modifications and New Program Development
- Training of Staff on New Systems and Software
- Agency and Client Awareness of the Benefits and Advantages
- Redundant Systems Operating Through Integration
- Hiring of Additional Staff to Facilitate New Programs and IT Programming
- CMS OD Content Sales System Integration w/MSO, Satellite and Mobile
Filcro Media Staffing’s Recruitment Solution
Filcro Media Staffing proceeded to Identify organizations with specific "best in class" reputations on individual platforms. As this was a new initiative to the industry, no single executive to date had successfully implemented an environment with efficacy across these multiple media platforms: Broadcast, Cable, Satellite, Interactive, Mobile, OD, OEM, OTT and DOOH in International, National, Regional and Local markets.
Recruiting from the identified universe proved to be fruitful. The greatest challenge was having to determine “capacity Vs. “experience” as we were recruiting for a compilation of objectives that had never been fully realized in the industry before.
Successful Senior Vice President Recruited
A Vice President of Sales Technology from another multinational media and entertainment conglomerate.
This Vice President was responsible for global (IT) technology initiatives across TV, Radio, Interactive, Motion Picture, Mobile and legacy platforms.
With 8 direct reports and a staff of 62 on a dotted line this VP had built and developed with internal and external resources one the most respected technology environments in the media and broadcasting industries.
With broad experience in New York, Los Angeles and Chicago this executive welcomed the challenges in each location across the United States to integrate systems and human resources to facilitate the client’s business goals and the optimization of revenue in domestic and international markets
The timing of the search coincided with many of the executive's personal and professional desires to build a “new technology” infrastructure that would allow for recognition throughout the industry. His current environment could not afford him this opportunity based on the logjam of senior management he reported into, preventing him from from functioning with the strategic autonomy he desired and deserved.
Summary
The Senior Vice President was successfully attracted and relocated. Filcro Media Staffing with Tony Filson as Officer in Charge of Search participated in the employment contract phase and the Senior Vice President has proven to be a vital resource for current and future initiatives.
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