Executive Search Firms for TV and Interactive Art Directors

Filcro Media Staffing Broadcasting Executive search Firms Tony Filson Matthew Margo Filson Tony CBS Cares

Art Director
Portland, Oregon - USA based
Online Interactive Properties and Off Line Collaterals

Filcro Media Staffing reporting to client President and Chief Creative Executive

Client

Global U.S. based organization utilizing technology to support the needs and potential of low-income individuals. Their goal is to create a 21st Century approach to fighting poverty, using two main strategies:

Developing Web-based online content.
Providing low-income people with technology infrastructure and capacity.

Search

Art Director of online properties, collaterals and corporate communications

Client Situation

The organization required an Art Director who be responsible for the design of new projects on various Web properties as well as the additional tasks described below to work as part of the creative services group of the media division to design concepts and templates for Web properties

Design assets that can be reused in multiple templates
Create interactive tools in Flash
Create identities for stand-alone online products and see them through production
Create online promotional materials for The Web Site and other Corporate online products
Design printed promotional pieces like posters, brochures, invitations and multi-page documents
Online Design and Production
Build page templates for Web Site sections
Create interactive tools for Web Site sections
Work within the existing information architecture to add new projects to the site
Help ensure usability and accessibility throughout the Web Site
Use the Corporate content management system to help update content on the Creative Web Site and the Corporate site
Update content teasers and time sensitive stories on the home page
Producing Annual Report
Assist in pre-production planning of the annual report
Create complete ready-for-print design of the Annual Report
The ability to produce materials in multiple languages

Executive Search Committee Member Industry and Sector inclusion

Digital and Online Properties
Interactive Advertising Agencies
Interactive Design Studios
Corporate Design Environments

Subsequent to Filcro Media Staffing being retained

FMS OIC TF participated in a number of phone conferences with the President and the senior most creative executive to establish current and future objectives for the varied digital properties that this Art Director would be responsible for.

FMS established required skills and a strong understanding of how graphic design principles like balance, color, hierarchy and typography needed to be applied across multiple sites.

FMS also established priorities about desired new media projects that were to engage users without slowing loading times yet offer engaging experiences utilizing advanced technology.

Some of the challenges facing the new Senior Vice President were

The ability to take design ideas from concepts through production to the Web
The ability to apply audience research to their design work utilizing accurate media metrics
Organizational/Time Management Skills to work on multiple concurrent projects to keep work organized to meet project deadlines
Develop resources to offer proficiency in Dreamweaver and other HTML Authoring software, Flash and Flash ActionScripting, Photoshop, InDesign and Illustrator.
The ability to produce materials in multiple languages and assimilate and disseminate in same.

Solution

FMS proceeded to Identify art directors with work and work histories that reflected the client’s goals from a business, creative and technical perspective. FMS concentrated on (3) three national markets that based on previous recruitment experience proved successful based on the client’s budget, size and culture. Special consideration had to be given to the extremely high corporate and creative standards of those supporting the organization:

Successful candidate identified

An Art Director who by trade is a print designer, interactive designer, animator and video editor. The Art Director had over ten years of experience working for design firms such as Agile Industries, Razorfish, Manhattan Transfer, Modem Media, and New Interactive. He has taught classes on art direction and interactive video at the Savannah College of Art and Design and The Art Institute of Portland. His television, interactive and print work includes clients such as IBM, The American Red Cross, Wired Magazine, and Cisco Systems.

A native of Madrid, Spain, he is fluent in French, Spanish and English. His work has been exhibited at the New York International Independent Film and Video Festival, and his interactive work has been featured in the book Portfolios Online: Digital and Graphic Designers Websites by Kathleen Ziegler and Nick Greco. The Art Director received his B.F.A. in communications from American University in Washington, DC and his M.F.A. in video from the Savannah College of Art and Design.

Summary

The above Art Director above was successfully attracted. The goals and objectives of the client have been met and the web properties and corporate communication areas reflect a honed, polished and effective environment utilizing comprehensive technology to assimilate and disseminate information.

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