TV Broadcasting
Music Television Network

    CEO - Chief Executive Officer

New York, NY - USA based
FMS OIC Tony Filson reporting to Board of Directors

Client: A music TV network seeking departure from legacy media and looking to the future in the way music is produced, distributed, licensed monetized and assimilated across (8) eight media platforms.

Search: Chief Executive Officer (CEO)

Client Situation: Due to increased competition, affiliate agreements, licensing costs and technology developments the board of directors opted to form a new company as a model for future multiplex music distribution across multiple music genres.  The board was seeking a CEO with solid efficacy in directing management and monetization within this space.  The objective facilitated was to cut out legacy media CAPEX and start with a business model that vastly improved margins and lowered operating costs that were previously associated with 100-Million plus advertising driven TV Networks.    The CFO and Chairman of the current company specifically wanted to attract an executive from this space with the capacity to leverage technology, contents and distribution to the new TV Network’s advantage.

Executive Search Committee Member(s) Industry and Sector inclusion:

• Cable TV
• Broadcast TV
• Satellite TV
• Technology
• Music Publishing / Music Distribution / Music Production
• Investment Banking

The CFO identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search.

FMS was retained.

The FMS Officer in Charge of Search, The client CFO and current Chairman met in New York and set revenue goals for the Network.  Based on FMS’s experience conducting executive searches for other music and entertainment based TV Networks the board of directors wanted guidance on a number of areas relevant to the future of broadcasting and broadcasting technology that could enable the Network to enjoy margins well above the industry mean while greatly reducing operating costs.  

Technology developed by the company for distribution gave them an exceptional advantage over others in this space.   The ability to multi-cast across eight media platforms without legacy BO&E costs was clearly one of the company's strongest assets.

The FMS OIC and the client CFO felt that setting a new standard for music entertainment would catch on quickly and that they had to be prepared to execute quickly to monopolize on their intellectual property.

FMS reviewed every aspect of the network and every member of the executive search committee agreed with the firm's strategy on attracting the proper CEO to lead the Network.

Some of the challenges facing the new Chief Executive Officer (CEO) were:

• Evangelizing New Forms of Music Distribution & Monetization
• Attracting and Building Management Teams in NY, CA & IL
• Financial Controls that Excluded Legacy Media CAPEX
• Adaptation of New Technology to Affiliates and Distributors.
• Identifying a New Board Member

Solution: FMS proceeded with revenue objectives, team building, technology and genre specific industry experience at the forefront.

The initial universe of potential candidates was rich and obtaining insight into each candidate's experience with adopting new technology to transform an industry was key.   Evangelizing new modality to an industry steeped in legacy media with vast investments in broadcast technology and distribution that were no longer needed, was not going to be an easy task.

Of the initial universe of 20 screened and possible CEO’s, 4 were separated as first tier candidates and after extensive interviews FMS, the client board and the investment bankers all agreed that one executive was highly desired and every effort was to be made to attract this person.    

Successful candidate identified: A CRO of a major technology company who prior to his current role was senior officer of a music and entertainment TV Network.

As this TV Network is emerging in 2012 and based on proprietary technology.  We are limiting this case history to protect the client company.  

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  Filcro Media Staffing, 1985 - 2012 all rights reserved

• Additional Case Histories: http://www.executivesearch.tv/html/case_histories.html 
• This TV Network CEO Case History: http://www.executivesearch.tv/html/ceo_music.html 
• Roster for this OIC - Tony Filson: www.filcro.com/Tony-Filson/

International media and broadcasting executive search firms across multiple media platforms. Tony Filson Officer in Charge of Search Filcro Media Staffing International - Copyright 1985 - 2012 All Rights Reserved. http://www.ExecutiveSearch.TV  Filcro Media Staffing, Inc.