Direct Response, OTA, Cable, Mobile & Online Media
Based Miami, FL - USA
Search Firm Filcro Media Staffing OIC Tony Filson Reporting to Senior Vice President Marketing
Client A global provider of institutional and retail financial services, research and information.
Search Assignment Executive Producer - Cross-Platform Multicast
Client Situation The CEO and SVP of Marketing established a business need to increase production standards and diversify creative offerings of on-air and online media for a multitude of global retail, high net worth, institutional audiences and markets across multiple media platforms.
Products to be produced ranged from live on-air formats; DVD’s, Interactive programming and a weekly TV show devoted to global finance and diverse global financial products and financial research tools and information.
Industry and Sector inclusion
- Broadcast Networks - National
- Cable TV Networks - National
- Independent Producers of Financial TV Programming
- Global Financial Institutions
Filcro Media Staffing was Retained
The Senior Vice President of Marketing was aware of Filcro Media Staffing (FMS) through her prior employment with a global financial institution where FMS had successfully recruited executive producers and those in charge of their global TV Network and corporate communications environments.
The Senior Vice President and the Senior Director of Video Services played an active role in articulating the business goals that needed to be achieved through this executive search. Expansion of media product offerings and raising production standards were key based on the sophistication of the firm’s clients.
A syndicated half-hour TV show produced by the firm needed to be re-energized and brought up to the standards of other shows appearing on FOX, CNBC and Bloomberg. The objective was to identify an executive producer who could take financial programming to the next step while maintaining the credibility, entertainment factor and conservative demeanor the firm was seeking.
The high net worth targeted show needed a pace that would keep audiences engaged without offending sensibilities. The credibility factor was paramount as global analysts and noted executives appearing on the show each week from varied global markets required a venue that matched the respect and reputation of the financial institution.
Some of the Challenges Facing the New Executive Producer:
- Raising Production Standards
- Producing Show Segments that Engage Audiences
- Re-purposing Content for Interactive and DVD Distribution
- Producing Content for Domestic and International Markets
- Maintaining Financial Controls on Production Budgets
- Bringing Current Production and Post Staff up to Network Standards
Filcro Media Staffing proceeded by identifying the top executive producers from the highest rated financial shows in both domestic and international markets.
An initial search universe of over 120 potential candidates of executive producers, senior producers and executives in charge of production was compiled and needed to be vetted. Based on compensation, geographics, culture and the specific career ecology of those initially identified, the pool of appropriate candidates was brought down to a manageable 26.
The culture of the client company was unique and as talented as the potential pool of 26 was we had to focus on the soft skills and a person's ability to transform the show into a success while mentoring staff through the production and post standards that needed to be raised. This brought our pool to 12 exceptional candidates.
Of the 12 remaining candidates we felt that 6 were ideal to make the transition in the period of time required and express the longevity desired to assure that there would be continuity in the work environment and the show’s market success . Ultimately (3) producers from two of the top rated financial shows on television were presented as 1st tiered candidates. Two (2) remaining 2nd tier candidates were considered viable but there was a deadline to begin production that precluded these producers. The firm had two candidates of equal strength to assure that nothing would interfere with the show production or launch dates.
New Executive Producer Identified
The new Executive Producer was from one of the top 3 rated financial news shows in America.
Relocating from New York City to Florida was accomplished in little time and the firm was able to meet their show production deadlines and meet all their creative objectives.
The Executive Producer became acclimated to the company culture as a vital member of the firm’s Programming, Development, Production and Communications team.
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