Broadcast Operations & Engineering, IT, Advanced Technology Research, Transmission, Production Post Engineering, Broadcast Engineering, Systems Engineering, Sales Technologies, Content Management Systems, Workflow, Scale, Traffic & Inventory, LAN / WAN / SAN, Satellite & Transponder, MSO Operations, RF Tower Antenna & Cell, Multiplex Broadcast and Affiliate Distribution Technologies. OTA, OEM & OTT integration, ENG, VOD, COMSEC, STB, CODEC and Applications Development. Systems for Creative Content Integration & Distribution.
Media and Broadcasting Technology Recruitment
Filcro Media Staffing is a comprehensive and highly effective broadcasting and media technology recruitment organization. The firm’s media and broadcasting technology executive search practice is noted globally for over three decades. The firm represents the recruitment interests of some of the most advanced media and broadcasting technology clients in the world as broadcasters and media technologists.
When tactical and strategic leadership and skilled “hands on” are “mission critical”, Filcro Media Staffing performs with exceptional efficacy. Every media market in the United States, LATAM, ASIA, MENA & the EU are recruited for. No matter the environment, platform or level of expertise required, Filcro Media Staffing has a history of media technology recruitment excellence.
Since 1985 Filcro Media Staffing has remained devoted and focused exclusively to the recruitment needs of demanding, cutting edge media and broadcasting clients that disseminate and assimilate globally across ten media platforms.
Major television, cable and radio networks, MSO operators, telecommunications conglomerates, OTT, motion picture studios, advertising agencies, electronic manufactures OEM’s, media technology firms, integrators, governments, education, NGO’s and even the Fortune 50-500 all utilize Filcro Media Staffing.
From the 200 US DMA’s to the launch pads and global NOC’s for terrestrial distribution to the edit suites of the world's largest advertising agencies, Filcro Media Staffing brings media technology executive searches to fruition expeditiously. From the serene shores of the U.S. to active theaters, Filcro Media Staffing performs like no other media technology recruitment organization in the world to attract exceptionally talented media and broadcasting executives, outside of traditional media and entertainment environments. When the technology is critical, Filcro Media Staffing performs.
Recruiting for four atmospheres the firm conducts each search assignment with true enthusiasm for media technology and the gifted media technologists we place and the companies we serve as clients. Filcro Media Staffing builds solid relationships that benefit the client and candidate long after the search assignment is completed.
If you are new to Filcro Media Staffing as a broadcaster or media technology company we suggest reading a few technology case histories within context of your needs, to learn who we are. If you have additional questions, please contact our firm as a technology candidate or employer. Thank you.
FILCRO MEDIA STAFFING
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ATSC 3.0 Client Advisory
Filcro Media Staffing is prepared for our TV Network, Station Group and Station clients for the recruitment of skilled engineers and technology business executives to build, operate, integrate and monetize the opportunities surrounding ATSC 3.0
ATSC 3.0 Overview for Those New to ATSC 3.0
ATSC 3.0 is a new version of the ATSC standard for television broadcasting created by the Advanced Television Systems Committee (ATSC). ATSC 3.0 comprises around 20 standards covering different aspects of the system and the associated technology.
The ATSC 3.0 standards are designed to support newer technologies, including HEVC for video channels of up to 2160p 4K resolution at 120 frames per second, wide color gamut, Dolby AC-4 and MPEG-H 3D Audio, datacasting capabilities, and more robust mobile television support. The capabilities enable targeted advertising and finer public targeting associated with interactive platforms such as an STB utilized by an MSO or broadband for OTT. This opens a whole new world of monetization for OTA broadcasters.
In November of 2017, the United States' Federal Communications Commission approved regulations allowing broadcasters to voluntarily offer ATSC 3.0 services alongside their standard digital signals, but will not be enforcing a mandatory transition as it did with the transition from analog NTSC to ATSC.
The Physical Layer
ATSC 3.0 uses a physical layer that is based on orthogonal frequency-division multiplexing (OFDM) modulation with low-density parity-check code (LDPC) FEC codes. With a 6 MHz channel the bit rate can vary from 1 Mbit/s to 57 Mbit/s depending on the parameters that are used. ATSC 3.0 can have up to 4 physical layer pipes (PLP) in a channel with different robustness levels used for each PLP. An example of how PLP can be used would be a channel that delivers HD video over a robust PLP and enhances the video to UHD with Scalable Video Coding over a higher bitrate PLP.
Bootstrap for Future Expansion
ATSC 3.0 uses a bootstrap signal which allows a receiver to discover and identify the signals that are being transmitted. The bootstrap signal has a fixed configuration that can allow for new signal types to be used in the future. The monetization possibilities are very exciting now and into the future. Advocates of localization will realize enormous benefits as will regional and national broadcasters. We see B2B, B2C and C2C implications for all our clients.
ATSC 3.0 Video
ATSC 3.0 supports three video formats: Legacy SD Video, Interlaced HD Video, and Progressive Video. Legacy SD Video and Interlaced HD Video support frame rates up to 60 fps and can only use the Rec. 709 color space. Legacy SD Video and Interlaced HD Video are included for compatibility with existing content and can't use HDR, HFR, or WCG.
Legacy SD Video supports resolutions up to 720×480 and supports High Efficiency Video Coding (HEVC) Main 10 profile at Level 3.1 Main Tier
Interlaced HD Video supports resolutions up to 1920×1080 interlaced video and supports HEVC Main 10 profile at Level 4.1 Main Tier
Progressive Video supports resolutions up to 3840×2160 progressive scan and supports HEVC Main 10 profile at Level 5.2 Main Tier. Progressive Video supports frame rates up to 120 fps and the Rec. 2020 color space. Progressive Video supports HDR using Hybrid Log-Gamma (HLG) and Perceptual Quantizer (PQ).
ATSC 3.0 Audio
ATSC 3.0 supports Dolby AC-4 and MPEG-H 3D Audio
Emergency Alert System
AWARN has advocated for the use of ATSC 3.0 features, including datacasting, and automatically waking up devices, to provide emergency alerts with support for embedded rich media and finer geotargeting. These features are defined within the "Advanced Emergency Alerting" portions of the ATSC 3.0 standards.
A Game Changer For Monetization and Partnerships?
The monetization implications are too vast to cover in an advisory. However, it should be evident that advertising, viewer analytics / metrics associated with OTA, Station Group and Station TV programming will carry more weight than ever before.
This will also open synergies for OTA with MSO, Satellite, Cable Nets, OTT, Mobile, Automotive Platforms and others who will want to partner with OTA Networks, Station Groups and Stations. The value of OTA properties should see a substantial increase in 2018 if the proper individuals are hired to develop business, technical and creative revenue streams.
Advisory in place until September 2018 - Update on 5G Below
Shared spectrum commercialization has begun, at greater scale than we all anticipated at this stage. Businesses can now access shared spectrum to not only introduce new services and create new businesses models, but solve decades old challenges, such as improving wireless connectivity indoors and outdoors.
The FCC announced participation from 15 of the industry’s wireless operators, cable operators, tower companies, Managed Service Providers, and CBRS Device vendors, including American Tower, Arris, Charter Communications, and ExteNet Systems. It’s also on a nationwide scale with nearly 16,000 deployment sites in 47 states and Washington, D.C.
The FCC demonstrates widespread adoption by leaders across the wireless ecosystem in the fourth quarter of 2018, and signal readiness for the commercial use of the band immediately.
The proposal also includes more than 80 rural fixed wireless carriers and 15 CBSD vendors including, Ericsson and Ruckus Networks, that are integrated with Federated Wireless’ products and ready with commercial equipment for CBRS.
This involves a range of use cases including 5G, advanced LTE, cable wireless solutions, fixed and mobile networks, enterprise Private-LTE, and managed services, as well as landmark major venue locations for sports and entertainment.
CPI Training Program
The second milestone is introduction of a new training program for Certified Profession Installers (CPI) of Citizens Broadband Radio Service Devices (CBSD), which address the FCC’s initial commercial deployment rules that require all CBSDs be installed by a certified professional installer. The Wireless Innovation Forum reviewed and certified the program modules and curriculum in accordance with FCC mandates.
The program is going to be available at the end of October, when the FCC is expected to approve the Initial Commercial Deployment proposals.
Completion of dedicated nationwide ESC network(S) in the first quarter of 2019, enabling full access to the entire 150 MHz of 3.5 GHz spectrum are a reality.
The FCC announcement comes on the same day as a number of other CBRS-related announcements. AT&T announced it selected Samsung and CommScope to provide the carrier with its 5G-ready CBRS network solution. CommScope was chosen as the Spectrum Access System (SAS) provider, while Samsung will provide CBRS compliant radios and base station equipment.
Ruckus Networks, an Arris company, meanwhile, announced it’s the first vendor to achieve FCC certification for CBRS and plans to trial 3.5 GHz LTE access points in Illinois with Pavlov Media. The certification covers Ruckus’ portfolio of 3.5 GHz access points under its OpenG brand.
Filcro Media Staffing will update our clients as the FCC Electromagnetic Compatibility Division / Technological Advisory Council (TAC) meets again.
The Filcro Media Staffing recruitment groups with key recruitment resources for this technology are listed below. We include our TV Broadcast Network, Cable TV Network, MSO Operators, Stations and Station Group, OEM’s, Telecom’s as well as Originators and Broadcast Technology companies who are all clients of Filcro Media Staffing.
The Filcro Media Staffing recruitment groups to help broadcasters developing revenue streams around ATSC 3.0 and 5G Technology, Sales, Research, Production / Post, Affiliate Marketing, Creative Services, News, Media
Filcro Media Staffing
Media & Broadcasting Executive Search