ATSC 3.0 Client Advisory
Filcro Media Staffing is prepared for our TV Network, Station Group and Station clients for the recruitment of skilled engineers and technology business executives to build, operate, integrate and monetize the opportunities surrounding ATSC 3.0
ATSC 3.0 Overview for Those New to ATSC 3.0
ATSC 3.0 is a new version of the ATSC standard for television broadcasting created by the Advanced Television Systems Committee (ATSC). ATSC 3.0 comprises around 20 standards covering different aspects of the system and the associated technology.
The ATSC 3.0 standards are designed to support newer technologies, including HEVC for video channels of up to 2160p 4K resolution at 120 frames per second, wide color gamut, Dolby AC-4 and MPEG-H 3D Audio, datacasting capabilities, and more robust mobile television support. The capabilities enable targeted advertising and finer public targeting associated with interactive platforms such as an STB utilized by an MSO or broadband for OTT. This opens a whole new world of monetization for OTA broadcasters.
In November of 2017, the United States' Federal Communications Commission approved regulations allowing broadcasters to voluntarily offer ATSC 3.0 services alongside their standard digital signals, but will not be enforcing a mandatory transition as it did with the transition from analog NTSC to ATSC.
The Physical Layer
ATSC 3.0 uses a physical layer that is based on orthogonal frequency-division multiplexing (OFDM) modulation with low-density parity-check code (LDPC) FEC codes. With a 6 MHz channel the bit rate can vary from 1 Mbit/s to 57 Mbit/s depending on the parameters that are used. ATSC 3.0 can have up to 4 physical layer pipes (PLP) in a channel with different robustness levels used for each PLP. An example of how PLP can be used would be a channel that delivers HD video over a robust PLP and enhances the video to UHD with Scalable Video Coding over a higher bitrate PLP.
Bootstrap for Future Expansion
ATSC 3.0 uses a bootstrap signal which allows a receiver to discover and identify the signals that are being transmitted. The bootstrap signal has a fixed configuration that can allow for new signal types to be used in the future. The monetization possibilities are very exciting now and into the future. Advocates of localization will realize enormous benefits as will regional and national broadcasters. We see B2B, B2C and C2C implications for all our clients.
ATSC 3.0 Video
ATSC 3.0 supports three video formats: Legacy SD Video, Interlaced HD Video, and Progressive Video. Legacy SD Video and Interlaced HD Video support frame rates up to 60 fps and can only use the Rec. 709 color space. Legacy SD Video and Interlaced HD Video are included for compatibility with existing content and can't use HDR, HFR, or WCG.
Legacy SD Video supports resolutions up to 720×480 and supports High Efficiency Video Coding (HEVC) Main 10 profile at Level 3.1 Main Tier
Interlaced HD Video supports resolutions up to 1920×1080 interlaced video and supports HEVC Main 10 profile at Level 4.1 Main Tier
Progressive Video supports resolutions up to 3840×2160 progressive scan and supports HEVC Main 10 profile at Level 5.2 Main Tier. Progressive Video supports frame rates up to 120 fps and the Rec. 2020 color space. Progressive Video supports HDR using Hybrid Log-Gamma (HLG) and Perceptual Quantizer (PQ).
ATSC 3.0 Audio
ATSC 3.0 supports Dolby AC-4 and MPEG-H 3D Audio
Emergency Alert System
AWARN has advocated for the use of ATSC 3.0 features, including datacasting, and automatically waking up devices, to provide emergency alerts with support for embedded rich media and finer geotargeting. These features are defined within the "Advanced Emergency Alerting" portions of the ATSC 3.0 standards.
A Game Changer For Monetization and Partnerships?
The monetization implications are too vast to cover in an advisory. However, it should be evident that advertising, viewer analytics / metrics associated with OTA, Station Group and Station TV programming will carry more weight than ever before.
This will also open synergies for OTA with MSO, Satellite, Cable Nets, OTT, Mobile, Automotive Platforms and others who will want to partner with OTA Networks, Station Groups and Stations. The value of OTA properties should see a substantial increase in 2018 if the proper individuals are hired to develop business, technical and creative revenue streams.
Advisory in place until March 2018 / Revision June 2018
Filcro Media Staffing will update our clients as the FCC Electromagnetic Compatibility Division / Technological Advisory Council (TAC) meets again. The Filcro Media Staffing recruitment groups with key recruitment resources for this technology are listed below.
Filcro Media Staffing recruitment groups to help broadcasters developing revenue streams around ATSC 3.0 Technology, Sales, Research, Production / Post, Affiliate Marketing, Creative Services, News, Media
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