U.S. Based International Advertising Agency Senior Media Director - U.S. and Canadian Markets
Broadcast, Print and Interactive Media
Miami, FL USA based
New York, NY FMS OIC reporting to the Executive Vice President , Miami, FL Client: A diversified U.S. based international Advertising Agency Executive Search: Senior Media Director - (SMD) Broadcast, Print, Interactive. Client Situation: The Executive Vice President was seeking a Senior Media Director to join a very stable work environment as the incumbent had been with the firm for approximately fifteen years. What was required was a change agent who could address modality, operations and client relationships that would reflect the EVP’s desire to increase business by optimizing current relationships in the U.S. and Canada. In pitching new and existing business the firm wanted to enhance their capabilities by identifying a Senior Media Director who excelled in this area. Industry and Sector inclusion: - Advertising Agencies
- Retail
- Travel and Leisure
- Automotive
- Media Buying, Planning and Management
FMS was retained. FMS Officer in Charge of Search TF was asked to commence a national search working outwards from Miami, Florida and up the East Coast. However, the client wanted to be aware of all candidates irrespective of their geographic. As the initial universe of candidates was compiled our firm cross-tiered based on “perfect fit” and geographic to assure that ultimately the client was seeing everyone nationally who met 100% of their criterion. FMS was provided with organizational charting, budget spends across each media platform and how U.S. and Canadian markets were divided from a creative and media perspective. Broadcast, Print and Interactive were the primary platforms. The EVP was verbose and gave no doubt as to her priorities and the cadence at which the search was to be conducted. The EVP’s energy and ability to convey her “ideal” was very useful in giving us a cultural snapshot of this unique advertising agency weighted significantly towards the Travel & Leisure industries. Some of the biggest challenges facing the new Senior Media Director (SMD) were: - Change Management
- Optimizing Media Revenue
- Extensive Travel
- New Business Development
- Adapting to New Technology Across Three Media Platforms
Solution: FMS proceeded to Identify the "best-in-class" Senior Media Directors who were heavily involved in the client’s primary verticals across their (3) three media platforms. Working outward from Miami, Florida Filcro Media Staffing proceeded to identify, recruit, qualify and attract those that met the following requirements: - Responsible for planning and execution of National US and Canada Broadcast, Print and Web. (Majority TV Broadcast)
- Ability to determine effective media usage on each project providing direction, budget allocation, research information and guidance on plans and the execution of buys.
- Manage all communications with external advertising agencies in the United States as well as Canada.
- Manage the planning, negotiation, and analysis for all print media vehicles, Broadcast and Web ensuring cost-effective programs which provide added-value and leverage to the agency's clients.
- The ideal candidate will have superior knowledge of media theory and media terminology specifically as it applies to travel related products such as travel destinations, resorts, lodging or cruise lines.
- Travel account experience would be "ideal" but a talented Media Director, Associate Media Director or Senior Media Director from any vertical will be considered.
- Ability to manage a under $100 Million account for TV, Print and Interactive with the same care as larger clients.
- A proven track record at building a brand on all levels of advertising and marketing. Travel related accounts being a big plus.
- Strong research capabilities in order to create new strategies and innovative plans.
- Strong organizational skills to multi-task across multiple-media-platforms.
- Ability to manage and coordinate with outside agencies and set priorities.
- A sense of urgency and to perform under pressure when deadlines are important.
- An analytical thinker well versed with media metrics across all media platforms.
- Strong written and oral communication skills. A person who enjoys client contact.
- A person who enjoys traveling to resort and vacation destinations to meet with clients.
- Minimum of 8-10 years of directly related experience with a large, multi-market retailer or media/advertising agency with significant retail accounts or equal or grater spend under direction.
- College degree in business, advertising or marketing. Advanced degree preferred.
Successful candidate identified, recruited and attracted: A East Coast based Senior Media Director who is an Ivy League graduate with over 15 years of media management experience with one of the World’s most respected advertising agencies. - Currently as a Group Media Director for global brands he managed client relationships with Fortune 100 - 500 brands
- His record of success providing long-term strategic perspective and direction while overseeing day-to-day tactical execution of deliverables; anticipating client needs and aligning agency resources for optimal performance were proven.
- He led, inspired, and challenged strategy teams in development of multimedia, traditional and digital plans.
- His modality was consistently proactive as he monitored the media landscape for innovative applications and opportunities to drive business.
- Interpreting and reporting third party data to measure campaign performance against benchmarks he was well versed at utilizing media metrics.
- His record of collaborating with account management to ensure media and message integration enable him to ; serve as the primary client contact point for digital /social media, brand econometrics, business intelligence, research, and global / national buying teams
- He Stewarded client media budgets and projected spending estimates to finance directors working with great fiscal responsibility.
This search was fully completed in six weeks. The Senior Media Director relocated from the New York Metropolitan area to Miami, Fl. This is another example of a client being in a critical situation that required Filcro Media Staffing to conduct an expedited search. For Additional Media Director Executive Searches please go to: http://executivesearch.tv/html/searches.html or Media Director Executive Search This URL: http://executivesearch.tv/html/media_director.html Filcro Media Staffing, All rights reserved, 1985 - 2012 Filcro Media Staffing - National Media and Broadcasting Executive Search Firms - Selected Case Histories | 
