Filcro Media StaffingFilcro Media Staffing Broadasting Executive Search Services Offered and Media Management Consulting Firms for Broadcasting Firms by Filcro Media Staffing Tony FilsonFilcro Media Staffing
Filcro Media Staffing Media And Broadcasting Executive Search

Filcro Media Staffing Tony FilsonTV Network Sales and Operations Executive Search Firms for TV Network Technology with Tony Filson as Officer in Charge of Search at Filcro Media StaffingFilcro Media Staffing Tony Filson     Senior Vice President
    Multimedia TV Network Sales Operations & Technology
    New York, Los Angeles & Chicago -  USA
OTA, OTT, OEM, Cable, Satellite, Online, Mobile and On Demand Platforms
Sales IT & Associated Broadcast Operations and Technologies


Filcro Media Staffing with Tony Filson as OIC reporting to the President of Network Sales


Diversified U.S. based multinational media and entertainment conglomerate.


A Senior Vice President to lead all national sales operational infrastructure across all media platforms for multiplex, multicast monetization optimization and associated technologies.

Client Situation

Client through a multi-billion dollar acquisition of on line and on air media properties needed to upgrade infrastructure to optimize revenue.

The objective was to have the Agencies, Clients, Network Traffic, Network Inventory, Network Sales Staff and Network Planning across multiple platforms: On line, On Air, On Demand & Mobile all functioning seamlessly.

The multiple media groups wanted to be able to offer integrated revenue management optimization while reducing internal redundancies when serving clients who were buying across multiple media platforms.

Industry and Sector Inclusion for Universe Compilation

  • Broadcast Television
  • Cable Television
  • Satellite Networks
  • MSO Operators
  • Radio Broadcasting
  • Online Interactive
  • On Demand & Multiplex
  • Advertising Agencies
  • Technology & Media Management Consulting
  • Mobile
  • OEM / OTT

Subsequent to Filcro Media Staffing Being Retained

The Filcro Media Staffing OIC Tony Filson participated in a number of meetings with line personnel and senior management to map out the media technology (IT) and human resource (HR) objectives going forward.  The HR & IT org charts gave clarity on future hiring needs, determinations of support staff tactical and strategic autonomy and immediate staffing issues facing the new Senior Vice President.

Filcro Media Staffing’s overviews of traffic, inventory, sales planning and the current metrics utilized for primary and secondary research analytics were key in proper universe compilation for identification, recruitment and attraction.

New York, Chicago, Los Angeles, Washington DC and Detroit were analyzed individually to provide each key client and agency's preferred modality and IT functionality during technology upgrades and operational improvements for Traffic, Inventory, Sales, Sales Planning, Research and Client Services.

Some of the Challenges Facing the new Senior Vice President

  • Change Management
  • Best Practices
  • Technology Integration Across Multiple Platforms
  • Directing IT with Off-theShelf Modifications and New Program Development
  • Training of Staff on New Systems and Software
  • Agency and Client Awareness of the Benefits and Advantages
  • Redundant Systems Operating Through Integration
  • Hiring of Additional Staff to Facilitate New Programs and IT Programming
  • CMS OD Content Sales System Integration w/ MSO, Satellite and Mobile

Filcro Media Staffing’s Recruitment Solution

Filcro Media Staffing proceeded to Identify organizations with specific "best in class" reputations on individual  platforms.  As this was a complex initiative to the industry, no single executive to date had successfully implemented an environment with such efficacy across these multiple media  platforms as a multicast multiplex: Broadcast, Cable, Satellite, Interactive, Mobile, OD, DOOH, OTT and OEM.  Weighting was established based on the immediate and long-term business goals to assure that the president's cadence was adhered to bring the search to fruition.

Recruiting from the identified universe compiled based on the OIC’s modality proved to be fruitful.  The greatest challenge was having to determine “capacity vs. “experience” as we were recruiting for a compilation of objectives that had never been fully realized in the industry before without the support of cross-functional teams.  Here our objective was to reduce redundancy, optimize time-lines from concept to fruition and allow sales, business development and affiliate relations to have more intimate access to the tools and resources they needed to optimize revenue.

Successful Senior Vice President Recruited

A Vice President of Sales Technology from another multinational media and entertainment conglomerate.

This Vice President was responsible for global (IT) sales technology initiatives across TV, Radio, Interactive, Motion Picture, Mobile and transitioning legacy platforms.

With 8 direct reports and a staff of 62 on a dotted line this VP had built and developed with internal and external resources one the most respected technology environments in the broadcasting industry.

With broad experience in New York, Los Angeles and Chicago this executive welcomed the challenges in each location to integrate systems and human resources to facilitate the client’s business goals.

The timing of the search coincided with many of the executive's personal and professional desires to build a “new technology” infrastructure that would allow for recognition throughout the industry. His current environment could not afford him this opportunity based on the logjam of senior management he reported into, that prevented him from functioning with the strategic autonomy he desired.


The executive was successfully attracted and relocated.   Filcro Media Staffing with Tony Filson as Officer in Charge of Search participated in the employment contract phase and the executive has proven to be a vital resource for current and future initiatives.

Executive Search Firms that specialize in TV sales technology and sales operations executive search Executive Search Firms that specialize in TV sales technology and sales operations executive search

Executive Search Firms that specialize in TV sales technology and sales operations executive search Executive Search Firms That Recruit Media Executives for Mobile Media

TV Interactive and Wireless Media Executive Search Firms that specialize in tv sales operations Executive Search Firms That Recruit Media Executives for Cable TV Networks

Cross Platform Media Executive Search Firms for Sales and Sales Operations Executives TV Media Executive Search Firms That Recruit Media Executives for TV Networks

Executive Search Firms That Recruit Media Executives for Radio Networks

Executive Search Firms That Recruit Media Executives for Online Media

Executive Search Firms That Recruit Media Executives for OOH Electronic Play Station and Roku Media

Executive Search Firms That Recruit Media Executives for International, National, Regional and Local Media Markets


Cable TV & MSO

Broadcast TV



Multicast & OEM




Filcro Media Staffing
Media executive search skill set and experience designations for recruitment

Advertising Sales



Operations & Engineering

Affiliate Relations & Sales

Sales Planning & Research

Facilities & Real Estate

Inventory & Traffic

Corporate Communications

Accounting & Finance


Legal & Business Affairs

Program Practices

On-Air Promotions

On & Off-Air Post

Closed Captioning

Interactive / Editorial

Broadband & HD

Human Resources

Marketing / Media Management

IT, Software,Systems, Technology

This URL:
This OIC Roster Practice Groups -
Home: http://www.ExecutiveSearch.TV
Technology Case Histories:
Employers: PC Employer’s Page - Mobile Employer’s Page

Filcro Media Staffing, All rights reserved, 1985 - 2016 Filcro Media Staffing - National Media and Broadcasting Executive Search Firms - Selected Case Histories

Media and broadcasting executive search firms across multiple media platforms. Tony Filson Officer in Charge of Search Filcro Media Staffing - 1985 - 2016 All Rights Reserved. http://www.ExecutiveSearch.TV  Filcro Media Staffing, Inc.