Filcro Media StaffingFilcro Media Staffing Broadasting Executive Search Services Offered and Media Management Consulting Firms for Broadcasting Firms by Filcro Media Staffing Tony FilsonFilcro Media Staffing
Filcro Media Staffing Media And Broadcasting Executive Search

 

A Filcro Media Staffing TV Technology Executive Search Review

First Tier U.S. Multinational Cable Television Network

Executive Search Firms That Recruit Media Executives for Mobile Media and Sales Technology Executive SearchExecutive Search Firms That Recruit Media Executives for Mobile Media and Sales Technology Executive Search

Sales Technology and Operations Executive Search Firms That Recruit Media Executives for Cable TV Networks Tony Filson

TV Media Executive Search Firms That Recruit Media Executives for TV Networks Sales Technology and Sales Operations TV Executives

TV Sales Operations Executive Search Firms That Recruit Media Executives for Radio Networks

Executive Search Firms That Recruit Sales Technology Media Executives for Online Media

Executive Search Firms That Recruit Media Executives for OOH Electronic Play Station and Roku Media

Executive Search Firms That Recruit Media Executives for International, National, Regional and Local Media Markets

Mobile

Cable TV & MSO

Broadcast TV

Radio

Online

Multicast & OEM

DOOH

Filcro Media Staffing Recruits Sales Operations and Technology Executives from Cable TV Networks with Tony Filson as Officer in Charge of Sr=earch


Senior Vice President
Network Multicast Multiplatform Multiplex Multichannel
Sales Technology & Operations


Based   New York, NY - USA
Search Firm   Filcro Media Staffing
OIC  Tony Filson as Office in Charge of Search
Reporting to  Network COO and Network President, New York, NY - USA
Search  Senior Vice President – Network Sales Services Operations and Technology

Client

A global media and entertainment conglomerate seeking to upgrade their sales operational and sales IT information technology infrastructure to optimize process and advertising dollars across all their media platforms.

This network with over 130,000,000 subs is advertising driven and is still growing based on branding and new programming initiatives across a multiplex of offerings.

New York, Los Angeles, Chicago, Detroit and Washington, DC offices are AOR’s relevant to this search.

Client Situation

The Network President and Chief Operating Officer felt it was essential to upgrade the capacity of the Networks’ sales operational function across TV, On Line, Mobile, Radio, Out of Home, OEM and On Demand.

Traffic, Inventory and planning functions needed to be centralized to optimize efficacy and lower sales operational costs through retooling of hardware, software, process and human resources to facilitate multicast dissemination and monetization.

Current IT systems and software required upgrading to integrate a (6) six platform plan that was seamless internal and external to the Network.

Continuity and stability from an HR perspective were also needed as turnover was exceeding the industry mean. We wanted an individual who could bring hard and soft assets together while assuring that IT and Sales were provided with proper guidance to accomplish the Network's business goals. This new Senior Vice President would be tasked with improving the culture and work environment to bring about stability and internal growth opportunities for employees

Industry and Sector inclusion

  • Broadcasting - Cable Television
  • Broadcasting - Network Television
  • IT Broadcast - Systems Providers
  • IT Broadcast - Software Providers - CONUS and OCONUS

The COO identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search after conducting their own internal and national identification efforts.

Filcro Media Staffing is Retained

Filcro Media Staffing TV Network Advertising Sales IT, Technology, and advertising sales operations, technology Tony FilsonThe FMS Officer in Charge of Search Tony Filson and the COO verbally initiated and completed the search document after one in person meeting and guidance from Human Resources. Based on Filcro Media Staffing’s intimate knowledge of the space, along with extensive executive search experience in Broadcast Sales Operations the firm was able to proceed with the search the following business day

The FMS OIC and client COO looked at ideals from a revenue, performance and IT perspective and AOR’s that required immediate optimization servicing the Network Advertising Sales organization front and back offices as well as client and advertising agency relationships.

Some vendor (IT) relationships, succession planning issues and office relocation time lines were set at a  realistic cadence so day-to-day planning, traffic and inventory would not become secondary.

Filcro Media Staffing reviewed all (IT) hardware and software relevant to sales and sales operations along with client supplied O&D charting to establish which hard and soft resources could be utilized as part of the consolidation while upgrading traffic, inventory and planning across all the new multicast media platforms.  This proactive review permitted the expeditious identification of the essentials that needed to be concentrated on during the initial phases of the search. Concentrate on facilitating the business goals set by the COO by assuring that that technology  being brought forward represented the Network’s future sales and technology organizations.

Understanding what changes and training had to be made from a Human Resource and IT perspective, directly or on a dotted-line were  important to determine at what stage(s) vendors would setup redundant systems, close down legacy resources and initiate through IT and the NOC a seamless transition to multicast dissemination and new monetization modalities.

Challenges facing the new Senior Vice President

  • Network Advertising Sales Information Technology Adaptation - Hardware and Software
  • Change Management
  • Training & Development of TV Network Sales Front & Back Office
  • Consolidation of National Sales IT, Inventory, Traffic and Planning Resources to Network Sales in New York City While Continuing Service East Coast, West Coast and Midwest Regions.
  • New Financial Reporting Guidelines
  • Adaptation of New and Old Technology to Client and Agency Needs
  • Continuity - Lowering Employee Turnover
  • New Agency Partnerships - Relationships Across Four Media Platforms
  • Adapting to a Newly Defined Multiplex
  • Technology to Address ADU Issues

Filcro Media Staffing Recruitment Solution

TV Network Advertising Sales IT, Technology, and advertising sales operations, technology
Filcro Media Staffing proceeded to Identify the "best in class" executives from TV networks who presently exceeded or matched the SUB #’s of the client company.

A real technologist with exceptional soft skills was required with below, on and above line efficacy in a national broadcaster that disseminated across multiple platforms.  

Our firm’s ideal was an executive who had built a new Network and or also guided a large Network through the upgrade and consolidation process from an IT and Sales Operational perspective.

An executive capable of maintaining day-to-day operations while transitioning the Network was essential.

Team development was essential with multiple offices located throughout the United States this executive would have to guide IT, Traffic, Inventory, Sales, Sales Services and Human Resources

One part of our solution was to identify an executive who had also gone from a decentralized to centralized function in the past. This would solve many issues from the onset and let us concentrate on other skill sets. The difficulty was that few networks had integrated TV, Inventory, Wireless and OD to the extent planned for the Networks’ model.  We needed a TV Executive with exceptional IT and advertising sales operational management experience.  

Successful Senior Vice President Recruited

A Senior Vice President of Network Broadcast Operations based in New York City with everything required to meet the client's business objectives and move them forward to compete with other Networks that had already monetized each platform separately.

This executive was responsible for all functions in one the worlds largest media and entertainment conglomerates across multiple networks and fit in well with the new company's multiplex ambitions.

The entity was a direct competitor of the client company down to the specific genres offered across their multiplex or multiple Networks.

The new SVP facilitated similar technology, consolidation and optimization across four media platforms successfully . He was an exceptional technologist with strong management and soft skills where he built core and cross-functional teams.

As a mentor and builder of strong teams his identification caused highly skilled people to come forward with newly needed skill sets to join him at the Network.  This lowered hiring costs and allowed for an immediate adaptation to direct IT and the vendors required to implement advanced broadcast sales technology for our client.

The new SVP has made a smooth transition, is functioning with exceptional efficacy and exceeding the client's operational and technology expectations mandated at the onset of the search.  The media conglomerate transitioning its board and operating companies embraced this new technology leader as adding value across multiple media properties in domestic and international markets.

Executive Search Firms that specialize in broadcasting sales operations executive searchHome | Practice Groups | This URL 
OIC Rosters for Sales | Sales Histories 

References - Employers

Executive Search Firms That Recruit Media Executives for Mobile Media

Executive Search Firms That Recruit Media Executives for Cable TV Networks

TV Media Executive Search Firms That Recruit Media Executives for TV Networks

Executive Search Firms That Recruit Media Executives for Radio Networks

Executive Search Firms That Recruit Media Executives for Online Media

Executive Search Firms That Recruit Media Executives for OOH Electronic Play Station and Roku Media

Executive Search Firms That Recruit Media Executives for International, National, Regional and Local Media Markets

Mobile
Technology

Cable TV & MSO
Technology

Broadcast TV
Technology

Digital Radio
Technology

Online
Technology

Multicast & OEM
Technology

DOOH
Technology


Filcro Media Staffing
Media executive search skill set and experience designations for review

Accounting

Advertising Sales

Affiliate Sales

Broadcast Operations

Business Affairs

Broadband

Closed Captioning

Corp Communications

Creative Services

Development

Editorial

Engineering

Facilities

Finance

Human Resources

IT

Interactive

Inventory

Legal

Marketing

Media

Music

Production

Post Production

Program Practices

Programming

Real Estate

Research

Sales TV & Digital

Sales Planning

Sports

Systems

Talent Payment

Technology

Traffic

TV & Radio GM’s

 

 

Home

Employers - Mobile Site

 

 

Media and broadcasting executive search firms across multiple media platforms. Tony Filson Officer in Charge of Search Filcro Media Staffing - 1985 - 2016 All Rights Reserved. http://www.ExecutiveSearch.TV  Filcro Media Staffing, Inc.