|
TV Broadcasting, Online, Wireless and OD
1st Tier Cable Television Network
   Senior Vice President Network Sales Operations
New York, NY - USA based
FMS OIC reporting to COO / Network President, New York - USA
Client
A Global Media and Entertainment Conglomerate seeking to upgrade their sales operational infrastructure as well as their optimization of advertising dollars.
This network with over 130,000,000 subs is advertising driven and is still growing based on branding and new programming initiatives across a multiplex of offerings.
New York, Los Angeles, Chicago, Detroit and Miami offices are areas relevant to this search.
Search
Senior Vice President – Network Sales and Sales Services Operations
Client Situation
The Network President /COO felt it was essential to upgrade the capacity of the Networks’ sales operational function across TV, On Line, Wireless and OD.
Traffic, Inventory and planning functions needed to be centralized to optimize efficacy and lower sales operational costs.
Current systems and software needed to be upgraded to integrate a (4) four platform plan that was seamless internal and external to the Network.
Continuity and stability from an HR perspective were also needed as turnover was exceeding the industry mean.
Industry and Sector inclusion
Broadcasting - Cable Television
The COO identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search after conducting their own internal and national identification efforts.
FMS Retained
The FMS Officer in Charge of Search and COO verbally initiated and formally completed the entire search document after one in person meeting and guidance from Human Resources. Based on Filcro Media Staffing’s intimate knowledge of the space, along with extensive search experience in Broadcast Sales Operations the firm was able to proceed with the search the following business day
The FMS OIC and the COO looked at ideals from a revenue and performance perspective and areas that needed immediate optimization.
Some vendor relationships, succession planning issues and office relocation timelines we set at a realistic cadence so day-to-day planning, traffic and inventory would not become secondary.
Filcro Media Staffing reviewed all hardware and software along with client supplied O&D charting to establish what hard and soft resources could be utilized as part of the consolidation while upgrading traffic , inventory and planning across all the new media platforms.
Understanding what changes and training had to be made from a Human Resource perspective, directly or on a dotted-line were also important to determine at what stage(s) vendors would setup redundant systems, close down legacy resources and initiate through IT and the NOC a seamless transition.
Some of the challenges facing the new SVP
- Technology Adaptation
- Change Management
- Training & Development
- Consolidation of Resources
- New Financial Reporting Guidelines
- Adaptation of New and Old Technology to Client Needs
- Continuity - Lowering Employee Turnover
- Agency Partnerships - Relationships Across Four Media Platforms
- Adapting to a Multiplex
- ADU Issues
Solution
FMS proceeded to Identify the "best in class" executives from networks who presently exceeded or matched the SUB #’s of the client company.
A real technologist with exceptional soft skills was required with below, on and above line efficacy in a national broadcaster that disseminated across multiple platforms.
Our ideal was an executive who had built a new Network or also guided a large Network through the upgrade and consolidation process.
An executive capable maintaining day-to-day operations while transitioning the Network was essential.
Team development was essential with multiple offices located throughout the United States this executive would have to guide IT, Traffic, Inventory, Sales, Sales Services and Human Resources
One part of our solution was to identify an executive who had also gone from a decentralized to centralized function in the past. This would solve many issues from the onset and let us concentrate on other skill sets. The difficulty was that few networks had integrated TV, Inventory, Wireless and OD to the extent planned for the Networks’ model.
Successful candidate identified
A Senior Vice President of Network Broadcast Operations based in New York City with everything required to meet the client’s business objectives and move them forward to compete with other Networks that had already monetized each platform separately.
This executive was responsible for all functions in one the worlds largest media and entertainment conglomerates across multiple networks and fit in well with the new company’s multiplex ambitions.
The entity was a direct competitor of the client company down to the specific genres offered across their multiplex or multiple Networks.
The new SVP facilitated similar technology, consolidation and optimization across four media platforms successfully where others in the industry had failed.
As a mentor and builder of strong teams his identification caused highly skilled people to come forward with newly needed skill set to volunteer to join him at the new Network. This lowered hiring costs and allowed for an immediate adaptation to advanced broadcast technology for our client.
The SVP has made a smooth transition, is functioning with exceptional efficacy exceeding the client’s expectations mandated at the onset of the search.
 Filcro Media Staffing, 1985 - 2010 all rights reserved
Examples of jobs: TV sales planning and TV sales planning operations searches conducted by Filcro Media
This URL: http://executivesearch.tv/html/svp_tv_sales_operations.html
|
